Page 41 - Laporan Tahunan KFC 2025_low22.56

konsep 4C, yaitu Communication, Customer Focus, Communication, Customer Focus, Capability Building, and
Capability Building, dan Cost Optimization. Pada pilar Cost Optimization. Under the Communication pillar, the
Communication, Perseroan menyelenggarakan berbagai Company organized various programs such as Townhall,
program seperti Townhall, We Connect, Podcast, We Connect, Podcast, and Focus Group Discussion (FGD)
dan Focus Group Discussion (FGD) sebagai sarana as internal communication channels, while also improving
komunikasi internal, serta peningkatan kualitas KFC the quality of the KFC Bulletin and strengthening employer
Buletin dan penguatan program Employer Branding branding through LinkedIn and Instagram. Under the
melalui LinkedIn dan Instagram. Pada pilar Customer Customer Focus pillar, the Company implemented the We
Focus, Perseroan menjalankan program We Are The Are The Owner of KFC and Service Excellence programs to
Owner of KFC dan Service Excellence untuk menanamkan embed a culture of ownership and customer orientation
budaya kepemilikan dan orientasi pelanggan di seluruh across the organization. The Capability Building pillar was
lini organisasi. Pilar Capability Building diwujudkan realized through the Area Coach Development Program
melalui Area Coach Development Program (ACDP), Micro (ACDP), Micro Learning, KFC Edutoons, Refreshment
Learning, KFC Edutoons, Refreshment Program, serta New Program, and New Product Development Training. Under
Product Development Training. Adapun pada pilar Cost the Cost Optimization pillar, the Company implemented
Optimization, Perseroan menjalankan berbagai inisiatif various efficiency initiatives, including calibration of
efisiensi, termasuk kalibrasi matriks manning level, the manning level matrix, adjustment of KHL policy, and
penyesuaian kebijakan KHL, serta pemantauan komposisi monitoring of the PKWT and PKWTT composition to
PKWT dan PKWTT, guna meningkatkan produktivitas dan improve productivity and maintain a healthy cost structure.
menjaga struktur biaya yang sehat.

PERANAN DIREKSI DALAM PERUMUSAN STRATEGI DAN ROLE OF THE BOARD OF DIRECTORS IN FORMULATING
KEBIJAKAN STRATEGIS STRATEGY AND STRATEGIC POLICIES

Direksi memiliki peran strategis dalam menetapkan arah The Board of Directors has a strategic role in determining
kebijakan serta strategi jangka menengah dan jangka the Company’s policy direction and medium- to long-
panjang Perseroan dengan mempertimbangkan kondisi term strategy, taking into account industry conditions,
industri, dinamika pasar, serta arah pengembangan market dynamics, and the direction of KFC Indonesia’s
usaha KFC Indonesia pada tahun 2025. Perumusan business development in 2025. Strategy formulation is
strategi dilakukan secara komprehensif melalui carried out comprehensively through the preparation of
penyusunan rencana kerja Perseroan dengan horizon the Company’s work plan with a time horizon of 3 (three)
waktu 3 (tiga) sampai dengan 5 (lima) tahun. Rencana to 5 (five) years. This plan covers key aspects, including
tersebut mencakup aspek-aspek utama, antara lain the development and optimization of the outlet network,
pengembangan dan optimalisasi jaringan gerai, inovasi product innovation and diversification, the strengthening
dan diversifikasi produk, penguatan pertumbuhan usaha of sustainable business growth, the structuring of the
yang berkelanjutan, penataan struktur organisasi, serta organizational framework, and improvements in the
peningkatan efisiensi dan efektivitas biaya operasional efficiency and effectiveness of operating costs to support
guna mendukung pencapaian kinerja jangka panjang. long-term performance.

Setiap kebijakan strategis yang ditetapkan Direksi Each strategic policy established by the Board of
diarahkan untuk memperkuat daya saing Perseroan Directors is directed toward strengthening the Company’s
sekaligus menciptakan nilai tambah yang berkelanjutan competitiveness while creating sustainable added value
bagi pemegang saham dengan tetap memperhatikan for shareholders, with due regard for the interests of all
kepentingan seluruh pemangku kepentingan. Untuk stakeholders. To ensure that strategy implementation is
memastikan implementasi strategi berjalan secara efektif effective and measurable, the Board of Directors prepares
dan terukur, Direksi menyusun kerangka pelaksanaan an integrated execution framework through a systematic
yang terintegrasi melalui proses penganggaran yang budgeting process, from the departmental level to the
sistematis, mulai dari tingkat departemen hingga rincian operational details of each business unit. Through its
operasional pada masing-masing unit bisnis. Melalui financial control function, the planning and budget
fungsi pengendalian keuangan, proses perencanaan realization process is monitored on an ongoing basis to

PT Fast Food Indonesia Tbk | Annual Report 2025 39