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LAPORAN MANAJEMEN
Management Reports
dengan tampilan yang lebih modern serta dilengkapi fitur application, featuring a more modern interface and
membership tiering, pengumpulan dan penukaran poin equipped with membership tiering, loyalty point collection
loyalitas, serta berbagai penawaran dan promo eksklusif and redemption, as well as various exclusive KFC offers and
KFC. Melalui langkah tersebut, strategi loyalitas pelanggan promotions. Through these initiatives, customer loyalty
dan gamification terus dikembangkan untuk memperkuat and gamification strategies continued to be developed to
keterikatan pengguna dengan platform digital Perseroan. strengthen user engagement with the Company’s digital
platform.
Dalam mendukung tujuan bisnis, Perseroan juga terus To support its business objectives, the Company also
mengembangkan inovasi TI. Sepanjang tahun 2025, continued to develop IT innovation. Throughout 2025,
beberapa aplikasi telah menuju penggunaan cloud several applications moved toward the use of cloud
computing dan infrastruktur digital, disertai peningkatan computing and digital infrastructure, accompanied by
keamanan e-commerce dengan memastikan terpenuhinya stronger e-commerce security through fulfillment of the
pilar e-commerce security. Perseroan juga terus berupaya required e-commerce security pillars. The Company also
meningkatkan jumlah pelanggan pada infrastruktur online continued its efforts to increase the number of users on
channel melalui implementasi sistem dynamic partnership its online channel infrastructure by implementing dynamic
reward dan promosi untuk meningkatkan jumlah pengguna, partnership reward systems and promotions to increase
broadcast promotion kepada pelanggan untuk menambah users, broadcast promotions to customers to increase
transaksi dan mempermudah akses pelanggan, serta transaction volume and simplify customer access, and
mendorong digitalisasi dan otomasi proses bisnis utama greater digitalization and automation of key business
guna meningkatkan efisiensi. Selain itu, sepanjang processes to improve efficiency. In addition, throughout
tahun 2025 Perseroan juga telah mempersiapkan proyek 2025 the Company also prepared an Enterprise Resource
Enterprise Resource Planning (ERP) yang akan efektif Planning (ERP) project that will become effective in 2026
dijalankan pada tahun 2026 sebagai fondasi transformasi as a foundation for digital transformation by integrating
digital untuk menyatukan proses keuangan, supply chain, finance, supply chain, and restaurant operations into a
dan operasional restoran dalam satu platform terpadu. single platform.
Untuk meningkatkan kualitas layanan dan penggunaan To improve service quality and digital transaction usage,
transaksi digital, Perseroan mengembangkan sistem the Company developed a new KIOSK system, KFCKU App,
KIOSK baru, KFCKU App, KFCKU Weborder, serta program KFCKU Weborder, and loyalty and gamification features.
loyalty dan gamification. Beberapa inovasi yang dicapai Innovations achieved throughout 2025 included the All
sepanjang tahun 2025 antara lain All New Digital Backoffice New Digital Backoffice web version National, updates to
web version National, pembaruan All New Kitchen Display the All-New Kitchen Display System web/android version,
System web/android version, live implementation New the live implementation of New Revamps Inventory
Revamps Inventory Warehouse di Ciracas, serta live Warehouse in Ciracas, and the live implementation of New
implementation New Oracle Netsuite. Oracle Netsuite.
Selain penguatan teknologi, efektivitas operasional Apart from technology enhancement, the Company’s
Perseroan juga didukung oleh kualitas dan kompetensi operational effectiveness was also supported by HR
HR. Dalam hal ini, HR menjadi salah satu pilar transformasi quality and competence. In this regard, HR served as one of
melalui pelatihan frontliner, penguatan kapabilitas transformation pillars through frontliner training, stronger
manajerial restoran, serta program budaya kerja berbasis restaurant managerial capabilities, and performance-
kinerja untuk meningkatkan konsistensi layanan dan based work culture programs to improve service
produktivitas. Direksi memastikan bahwa strategi consistency and productivity. The Board of Directors
pengembangan HR ini selaras dengan agenda operational ensured that HR development strategy remained aligned
excellence yang dimulai dari kedisiplinan pelaksanaan with operational excellence agenda, beginning with
SOP, kecepatan layanan, hingga kualitas pengalaman discipline in SOP execution, service speed, and customer
pelanggan. experience quality.
Strategi pengelolaan dan pengembangan HR sepanjang HR management and development strategy throughout
tahun 2025 difokuskan pada empat pilar utama dalam 2025 focused on four main pillars under the 4C concept:
38 PT Fast Food Indonesia Tbk | Laporan Tahunan 2025
