Page 36 - Laporan Tahunan KFC 2025_low22.56

LAPORAN MANAJEMEN
Management Reports

segmen pasar yang loyal. Dari aspek operasional, hampir segment. From an operational perspective, nearly all quick
seluruh pelaku usaha restoran siap saji juga telah service restaurant operators have also adopted digital
mengadopsi pemanfaatan teknologi digital, baik melalui technology, either through the development of internal
pengembangan platform internal maupun kerja sama platforms or through partnerships with aggregator
dengan perusahaan agregator seperti GoFood, GrabFood, companies such as GoFood, GrabFood, and ShopeeFood, in
dan ShopeeFood, sejalan dengan perubahan preferensi line with changing consumer preferences that increasingly
konsumen yang semakin menekankan kemudahan dan prioritize convenience and digitally enabled services.
layanan berbasis digital.

Di sisi lain, industri juga menghadapi tekanan eksternal At the same time, the industry also faced external
yang perlu dicermati, khususnya pelemahan nilai tukar pressures that required close attention, particularly the
Rupiah terhadap dolar Amerika Serikat sepanjang tahun weakening of the Rupiah against the US dollar throughout
2025, yang sempat mencapai Rp17.261 per US$, serta 2025, which at one point reached Rp17,261 per US$, as
harga komoditas pangan global yang secara umum lebih well as global food commodity prices that were generally
tinggi dibandingkan tahun sebelumnya. Berdasarkan higher than in the previous year. Based on a report by the
laporan Food and Agriculture Organization, rata-rata Food and Agriculture Organization, average global food
harga pangan dunia meningkat sebesar 4,3% pada tahun prices increased by 4.3% in 2025 compared with the prior
2025 dibandingkan tahun sebelumnya. Kenaikan harga year. Rising prices for several commodities, together with
sejumlah komoditas, disertai peningkatan biaya bahan higher fuel and transportation costs and exchange rate
bakar, transportasi, dan tekanan nilai tukar, memberikan pressure, created significant cost challenges for domestic
tantangan biaya yang cukup signifikan bagi pelaku usaha business operators.
di dalam negeri.

IMPLEMENTASI STRATEGI USAHA IMPLEMENTATION OF BUSINESS STRATEGY
Di tengah dinamika industri restoran cepat saji yang Amid the dynamics of the quick service restaurant
menghadapi sejumlah tantangan sepanjang tahun 2025, industry and the various challenges it faced throughout
Perseroan secara konsisten menjalankan strategi usaha 2025, the Company consistently implemented a business
yang berfokus pada penguatan inovasi produk dan layanan, strategy focused on strengthening product and service
optimalisasi jaringan gerai, percepatan transformasi innovation, optimizing the outlet network, accelerating
digital, serta pengembangan kompetensi SDM secara digital transformation, and continuously developing HR
berkelanjutan. Perseroan juga terus meningkatkan competencies. The Company also continued to improve
efektivitas pemasaran dan efisiensi operasional guna marketing effectiveness and operational efficiency
menjaga daya saing dan mendukung keberlangsungan to maintain competitiveness and support long-term
usaha dalam jangka panjang. Sejalan dengan itu, business sustainability. In line with this, management
manajemen secara berkelanjutan melakukan penyesuaian continuously adjusted its sales strategy in response to
strategi penjualan sesuai dengan perkembangan kondisi market developments and changes in consumer behavior.
pasar dan perubahan perilaku konsumen.

Implementasi strategi tersebut dijalankan secara konsisten The implementation of this strategy was carried out
di seluruh jaringan restoran melalui standardisasi consistently across the restaurant network through
operasional, optimalisasi menu inti, penguatan pendekatan operational standardization, optimization of the core
omni-channel yang mencakup dine-in, takeaway, dan menu, strengthening of the omni-channel approach
delivery, serta peningkatan efektivitas promosi lokal. Kanal covering dine-in, takeaway, and delivery, and improvement
digital ordering juga terus diperkuat untuk meningkatkan of local promotional effectiveness. Digital ordering
kemudahan akses pelanggan dan memperluas jangkauan channels were also continuously strengthened to improve
penjualan. Dalam merespons tantangan utama sepanjang customer accessibility and broaden sales reach. In
tahun 2025, yang meliputi pelemahan daya beli, tekanan responding to the key challenges throughout 2025, namely
biaya bahan baku, dan persaingan QSR yang semakin weakened purchasing power, raw material cost pressure,
ketat, manajemen menempuh penyesuaian pricing secara and increasingly intense QSR competition, management

34 PT Fast Food Indonesia Tbk | Laporan Tahunan 2025