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LAPORAN MANAJEMEN
Management Reports

dijalankan dalam kerangka omni-channel agar setiap carried out within an omni-channel framework so that
momen konsumsi pelanggan dapat dilayani secara cepat, each customer consumption occasion could be served
konsisten, dan efisien. quickly, consistently, and efficiently.

Melalui implementasi strategi tersebut, Perseroan juga Through the implementation of these strategies, the
terus memperkuat posisinya di pasar Quick Service Company also continued to strengthen its position in
Restaurant (QSR) Indonesia. Hal ini tercermin dari Indonesia’s quick service restaurant (QSR) market. This
berbagai apresiasi yang diterima berdasarkan survei was reflected in the various recognitions it received
publik maupun penilaian independen, yang sekaligus through public surveys and independent assessments,
menunjukkan tingkat kepercayaan pelanggan terhadap which also indicated a strong level of customer trust.
Perseroan. Mengacu pada data YouGov tahun 2025, Based on YouGov data in 2025, more than one thousand
lebih dari seribu responden menyatakan bahwa mereka respondents stated that they were more likely to
lebih cenderung merekomendasikan produk Perseroan recommend the Company’s products to friends and family
kepada teman dan keluarga dibandingkan QSR lainnya. than other QSR brands. In addition, the strengthening of
Selain itu, penguatan kanal digital dan kualitas produk digital channels and product quality was also recognized
turut memperoleh apresiasi melalui penghargaan through the Indonesia Digital Popular Brand Platinum
Indonesia Digital Popular Brand Platinum 2025 yang 2025 award received by the Company. This recognition
diterima Perseroan. Penghargaan tersebut mencerminkan reflected the Company’s success in building a strong
keberhasilan Perseroan dalam membangun kehadiran and relevant digital presence amid ongoing technological
digital yang kuat dan relevan di tengah perkembangan developments.
teknologi.
Hasil Brand Image Tracking Study (BITS) tahun 2025 yang The results of the 2025 Brand Image Tracking Study (BITS),
dilakukan secara rutin juga menunjukkan bahwa KFC tetap conducted on a regular basis, also showed that KFC was
mampu mempertahankan posisinya sebagai salah satu able to maintain its position as one of the most recognized
merek QSR yang paling dikenal dan diingat konsumen di and recalled QSR brands among consumers in Indonesia.
Indonesia. Temuan tersebut menunjukkan konsistensi These findings indicate the continued effectiveness of
efektivitas strategi komunikasi dan pemasaran yang the Company’s communication and marketing strategies
dijalankan Perseroan secara berkesinambungan. implemented on an ongoing basis. The continued strength
Kekuatan dan relevansi merek KFC yang tetap terjaga and relevance of the KFC brand in the minds of the
di benak masyarakat Indonesia juga mencerminkan Indonesian public also reflects a high level of customer
tingginya kepercayaan pelanggan terhadap konsistensi trust in the consistency of the product and service quality
kualitas produk dan layanan yang diberikan. Dalam delivered. In the Company’s view, the sustained effort to
pandangan Perseroan, upaya penguatan nilai dan strengthen brand value and competitiveness forms an
daya saing merek yang dilakukan secara berkelanjutan important part of the long-term foundation supporting
merupakan bagian penting dari fondasi jangka panjang healthy, stable, and sustainable business growth.
untuk mendukung pertumbuhan usaha yang sehat, stabil,
dan berkesinambungan.

TINJAUAN EKONOMI DAN INDUSTRI ECONOMIC AND INDUSTRY REVIEW
Sepanjang tahun 2025, perekonomian nasional Throughout 2025, the national economy demonstrated
menunjukkan resiliensi di tengah stagnasi ekonomi resilience amid global economic stagnation. Based on
global. Berdasarkan data Badan Pusat Statistik (BPS), data from Statistics Indonesia (BPS), national economic
pertumbuhan ekonomi nasional tercatat sebesar 5,11% growth reached 5.11% year on year, primarily supported
secara tahunan, yang terutama ditopang oleh konsumsi by household consumption and investment as the main
rumah tangga dan investasi sebagai penggerak utama drivers of economic activity. On a cumulative basis, these
aktivitas ekonomi. Secara kumulatif, kedua komponen two components contributed 82.65% of Gross Domestic
tersebut memberikan kontribusi sebesar 82,65% terhadap Product, reflecting the stability of domestic demand and
Produk Domestik Bruto, yang mencerminkan stabilitas production activity. From an investment perspective,

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