Page 37 - Annual Report PT Fast Food Indonesia Tbk 2024

LAPORAN DIREKSI
Board of Directors Report

Untuk memastikan keamanan dan kualitas produk, To ensure product safety and quality, the Company
Perseroan secara konsisten menerapkan Sistem consistently applies a robust Quality Management
Manajemen Mutu yang kuat, yang dibuktikan dengan System, as evidenced by its ISO 9001:2015 certification,
perolehan sertifikasi ISO 9001:2015 yang mencakup 10 which covers 10 outlets, 15 warehouses, and all Support
gerai, 15 gudang, serta seluruh Departemen Pendukung Departments, including the Head Office. In 2024,
termasuk Kantor Pusat. Pada tahun 2024, audit re- a re-certification audit was successfully conducted
sertifikasi telah berhasil dilaksanakan di wilayah utama in key locations such as Medan, Bali, Batam, and
seperti Medan, Bali, Batam, dan Jakarta, yang kembali Jakarta, reaffirming the Company’s compliance with
menegaskan kesesuaian sistem manajemen mutu international standards. The Company also implemented
Perusahaan dengan standar internasional. Perseroan a comprehensive Quality Assurance (QA) strategy across
juga menerapkan strategi Quality Assurance (QA) secara the value chain, highlighted by the successful FSSC
menyeluruh di seluruh rantai nilai, termasuk keberhasilan certification for the Sentul warehouse and preparation
sertifikasi FSSC untuk gudang Sentul dan persiapan for additional certifications in Medan, Bali, Drygood
sertifikasi di Medan, Bali, Drygood Semarang, dan Batam. Semarang, and Batam.

Sebagai bagian dari komitmen terhadap standar In line with its commitment to global food safety standards,
keamanan pangan global, Divisi QA memperkuat the QA Division strengthened collaboration with suppliers
kolaborasi dengan pemasok melalui dorongan sertifikasi by promoting GFSI certification at vendor facilities. By
GFSI di fasilitas vendor. Hingga akhir 2024, sebanyak the end of 2024, 32 high-risk raw material suppliers and
32 pemasok bahan baku berisiko tinggi dan 9 pemasok 9 food contact packaging suppliers had obtained GFSI
kemasan pangan telah memperoleh sertifikasi GFSI, certification, while most other key ingredient suppliers
sementara sebagian besar pemasok bahan utama were already certified. Additionally, all food products
lainnya juga telah tersertifikasi. Selain itu, seluruh produk have been officially certified as Halal by Indonesia’s
makanan Perseroan telah memperoleh sertifikasi Halal authorized body, demonstrating the Company’s regulatory
dari lembaga yang berwenang di Indonesia, sebagai compliance.
wujud kepatuhan regulasi.

Dalam upaya meningkatkan pengalaman pelanggan dan To further elevate customer experience and boost digital
volume transaksi melalui kanal digital internal, Perseroan channel transactions, the Company updated its KFCku
melakukan pembaharuan aplikasi KFCku, Web Order, dan application, Web Order system, and KIOSK system.
sistem KIOSK. Selain itu, strategi loyalty dan gamification In addition, loyalty and gamification strategies were
diterapkan untuk memperkuat keterikatan pelanggan implemented to strengthen customer engagement with the
dengan platform digital Perseroan. Dengan implementasi Company’s digital platforms. Through the implementation
suggestive selling, rata-rata nilai transaksi pelanggan of suggestive selling, the average customer transaction
dapat ditingkatkan secara signifikan. value was significantly increased.

Selain berupaya meningkatkan transaksi, Perseroan In addition to increasing transactions, the Company
juga berfokus pada peningkatan audiensi di kanal online also focused on expanding its online audience by
dengan menerapkan sistem dinamis untuk partnership implementing a dynamic system for partnership rewards
reward dan promosi. Strategi ini sejalan dengan upaya and promotions. This strategy aligns with the Company’s
Perseroan dalam memperluas jangkauan pelanggan efforts to broaden customer reach through digital-based
melalui inovasi berbasis digital. innovation.

Pengembangan teknologi informasi (TI) juga terus Information technology (IT) development also continued
dilakukan untuk mendukung operasional Perseroan. to support the Company’s operations. Several IT
Beberapa inovasi TI yang dilakukan pada tahun 2024 innovations introduced in 2024 included the web-based
meliputi sistem Back Office Store versi web, layanan Table Back Office Store system, QR Scan-based Table Service,
Service berbasis QR Scan, sistem promosi dinamis untuk a dynamic promotion system for vouchers and POS using
voucher dan POS dengan QR/Barcode, dan integrasi QR/Barcodes, and CRM integration to enhance customer
CRM untuk meningkatkan interaksi dengan pelanggan. interaction. Additionally, the Company developed the
Selain itu, Perseroan juga mengembangkan sistem MPCS barcode-based MPCS (Management Projection Control

PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 35