Page 34 - Annual Report PT Fast Food Indonesia Tbk 2024

LAPORAN MANAJEMEN
Management Report

LAPORAN DIREKSI
Board of Directors Report

Posisi brand KFC yang tetap kuat dan relevan di benak KFC’s strong and enduring brand presence in the minds
masyarakat Indonesia mencerminkan kepercayaan of Indonesian consumers reflects their confidence in the
pelanggan terhadap kualitas produk dan layanan yang quality of the Company’s products and services. This
ditawarkan. Pencapaian ini juga menegaskan bahwa achievement confirms that the Company’s brand equity
brand equity yang dibangun Perseroan merupakan serves as a vital long-term investment, laying a robust
investasi strategis jangka panjang yang mendukung foundation for sustained business growth in the years to
fondasi pertumbuhan usaha berkelanjutan di masa come.
mendatang.
TINJAUAN EKONOMI DAN INDUSTRI ECONOMIC AND INDUSTRY OVERVIEW

Perekonomian nasional menunjukkan resiliensi dengan The national economy demonstrated resilience with a
pertumbuhan sebesar 5,05% di tahun 2024 di tengah growth rate of 5.05% in 2024, despite the global slowdown.
perlambatan global. Pertumbuhan terutama ditopang This growth was primarily supported by household
konsumsi rumah tangga dan investasi yang berkontribusi consumption and investment, which contributed 83.19% to
sebesar 83,19%. Selain itu, sektor ekspor melanjutkan the GDP. In addition, the export sector continued to grow,
pertumbuhan karena ditopang perdagangan dunia yang driven by the recovery in global trade.
meningkat.

Dari sisi investasi, Indonesia merupakan salah satu On investment perspective, Indonesia remained an
negara tujuan investasi yang menarik di mata investor attractive destination for global investors, as reflected
global. Ini terlihat dari peningkatan nilai penanaman by the increase in foreign direct investment as well as
modal asing selain modal dalam negeri sepanjang tahun domestic investment throughout 2024. Political stability
2024. Stabilitas politik dan kemudahan berinvestasi yang and the government’s efforts to improve ease of doing
diberikan pemerintah merupakan faktor penting dalam business were key factors in successfully attracting
mendukung keberhasilan menarik investasi. investment.

Sedangkan pertumbuhan ekspor bersumber dari Export growth was driven by higher oil and gas (O&G), non-
meningkatnya ekspor migas dan non migas serta jasa. O&G, and services exports. This increase contributed to
Peningkatan ekspor berkontribusi dalam surplus neraca Indonesia’s trade surplus, which reached US$31.04 billion
perdagangan Indonesia yang sebesar US$31,04 miliar di in 2024. The trade surplus, along with a surplus in the
tahun 2024. Surplus neraca perdagangan dan neraca capital and financial account and a manageable current
transaksi modal dan finansial serta defisit transaksi account deficit, kept Indonesia’s balance of payments in
berjalan yang terkendali menjadikan neraca pembayaran a sound condition.
Indonesia tetap sehat.

Dari sisi lapangan usaha, sektor Akomodasi & Makan From a business sector perspective, the Accommodation
Minum termasuk salah satu bidang yang mencatatkan and Food & Beverage sector was among the highest-
pertumbuhan tertinggi selain sektor Jasa dan Transportasi growing sectors, alongside the Services and Transportation
& Pergudangan. Peningkatan mobilitas masyarakat dan & Warehousing sectors. The increase in public mobility
naiknya kunjungan wisatawan mancanegara dan nusantara and the increase in both international and domestic tourist
berperan besar dalam menopang pertumbuhan tersebut. visits served a significant role in supporting this growth.

Menurut laporan Badan Pusat Statistik (BPS), sektor Referring to the Central Statistics Agency (BPS), the
akomodasi dan makan minum secara akumulatif (Januari- accommodation and food & beverage sector recorded
Desember) tumbuh sebesar 8,56% pada tahun 2024, cumulative growth of 8.56% from January to December
dibawah pertumbuhan periode yang sama pada tahun 2024, slightly lower than the 10.01% growth recorded
sebelumnya yang tercatat sebesar 10,01%. during the same period in the previous year.

32 PT FAST FOOD INDONESIA TBK | LAPORAN TAHUNAN 2024