Page 35 - Annual Report PT Fast Food Indonesia Tbk 2024

LAPORAN DIREKSI
Board of Directors Report

Pertumbuhan sektor penyedia akomodasi makan dan The growth in the accommodation and food & beverage
minum tersebut terbantu dengan penyelenggaraan sector was supported by the organization of the
pemilihan umum presiden dan legislatif yang presidential and legislative elections, which required
membutuhkan dukungan logistik cukup besar. Selain substantial logistical support. In addition, the hosting
itu, penyelenggaraan event berskala nasional dan of national and international events also contributed to
internasional juga meningkatkan permintaan terhadap increased demand for food and beverage supply.
pasokan makanan dan minuman.

Pada sub sektor restoran siap saji, persaingan antar pelaku In the quick service restaurant (QSR) sub-sector,
usaha semakin ketat setelah pemerintah meluncurkan competition among businesses has intensified following
program UMKM Level Up yang membantu UMKM sektor the government’s launch of the UMKM Level Up program.
makanan dan minuman untuk lebih baik dalam akses This program supports MSMEs in the food and beverage
pemasaran, meningkatkan efisiensi, daya saing, inovasi, sector by improving marketing access, enhancing
serta meningkatkan nilai transaksi. Dampaknya semakin efficiency, competitiveness, and innovation, as well as
banyak pelaku usaha baik yang bermerek maupun yang increasing transaction value. As a result, more businesses,
tidak bermerek menawarkan produk sejenis dengan both branded and unbranded, are offering similar products
Perseroan kepada konsumen. Hal ini membuat kondisi to those of the Company. This makes market conditions
pasar yang semakin ketat. Meskipun demikian, kami optimis even tighter. Nevertheless, we are optimistic that KFC has
KFC telah mempunyai segmen pasar yang cukup setia. a fairly loyal market segment.

Dalam aspek pelayanan, kini hampir seluruh pelaku usaha In terms of service delivery, nearly all QSR operators now
restoran siap saji memanfaatkan penggunaan teknologi utilize technology, either through in-house development or
baik yang dikembangkan sendiri maupun bekerja collaborations with aggregator platforms such as GoFood,
sama dengan perusahaan aggregator seperti Go-Food, GrabFood, and ShopeeFood. This trend aligns with the
Grab Food, dan Shopee Food. Hal itu sejalan dengan shift in consumer preference toward digital orientation,
perubahan preferensi pelanggan yang semakin digital particularly in fulfilling food-related needs.
oriented termasuk dalam memenuhi kebutuhan pangan.

Industri juga dihadapkan pada depresiasi nilai tukar The industry also saw challenges from the depreciation
Rupiah terhadap Dolar AS meski harga komoditas of the Rupiah against the US Dollar, despite a decline in
pangan global turun di tahun 2024 dibandingkan tahun global food commodity prices in 2024 compared to the
sebelumnya. Laporan Organisasi Pangan dan Pertanian previous year. A report by the United Nations Food and
PBB (FAO) yang dirilis pada 3 Januari 2025, menyatakan Agriculture Organization (FAO), released on January
rata-rata harga pangan dunia turun sebesar 2,1% pada 3, 2025, stated that global food prices dropped by an
2024 dibandingkan tahun sebelumnya. average of 2.1% in 2024.

Penurunan indeks harga pangan terutama disebabkan The decline in the food price index was mainly driven by
oleh turunnya harga serealia dan gula. Meski secara lower prices for cereals and sugar. However, despite the
keseluruhan Indeks Harga Pangan FAO turun namun ada overall decrease in the FAO Food Price Index, some food
beberapa harga komoditas pangan yang naik seperti commodities experienced price increases, such as dairy
produk susu, daging, dan minyak sayur. Kenaikan harga products, meat, and vegetable oils. These price hikes,
disertai dengan peningkatan biaya bahan bakar dan combined with rising fuel and transportation costs and
transportasi serta depresiasi nilai tukar Rupiah semakin the depreciation of the Rupiah, have further intensified
menambah tekanan kepada pelaku usaha di tanah air. pressure on domestic businesses.

PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 33