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Perseroan berkomitmen menyediakan produk dan layanan The Company is committed to providing products
yang aman, berkualitas tinggi, bertanggung jawab, serta and services that are safe, high-quality, responsible,
mudah diakses oleh seluruh konsumen. Komitmen ini and accessible to all consumers. This commitment is
diwujudkan melalui penerapan standar keamanan pangan implemented through strict food safety standards, quality
yang ketat, pengendalian kualitas bahan baku dan proses control of raw materials and production processes, and
produksi, serta pelatihan berkelanjutan bagi karyawan continuous employee training to ensure consistent service
guna memastikan konsistensi layanan di seluruh jaringan across the restaurant network.
restoran.

Pengembangan produk dilakukan berdasarkan Product development is carried out based on market
pemahaman atas tren pasar dan kebutuhan pelanggan, trends and customer needs through a structured product
melalui peta jalan produk yang terencana serta roadmap and relevant innovation. The menu portfolio is
pemanfaatan inovasi yang relevan. Portofolio menu designed inclusively through Personal, Duo, and Group
dirancang secara inklusif dengan kategori Personal, Duo, categories to serve individual to family or group segments.
dan Group untuk memenuhi kebutuhan individu hingga The Company also offers a Value Menu starting from
keluarga atau kelompok. Perseroan juga menghadirkan Rp21,000 as part of its affordability strategy, ensuring
Value Menu dengan harga mulai dari Rp21.000 sebagai that consumers from various economic backgrounds can
bagian dari strategi keterjangkauan (affordability), access quality products.
sehingga konsumen dari berbagai latar belakang ekonomi
tetap dapat menikmati produk dengan kualitas yang
terjaga.
Seluruh produk yang dipasarkan telah memenuhi standar All marketed products comply with applicable safety
keamanan dan regulasi yang berlaku, didukung sertifikasi standards and regulations, supported by halal certification,
halal, ISO 9001:2015 Quality Management System, ISO 9001:2015 Quality Management System certification,
serta penerapan ISO 22000 yang direncanakan untuk and the implementation of ISO 22000, which is planned to
ditingkatkan menjadi FSSC 22000. Pengendalian mutu be upgraded to FSSC 22000. Quality control is conducted
dilakukan secara konsisten melalui audit dan evaluasi consistently through periodic audits and evaluations of
berkala atas kualitas bahan baku, bahan kemasan, fasilitas raw materials, packaging materials, operational facilities,
operasional, dan produk akhir. Proses ini didukung oleh and finished products. These processes are supported by
Divisi Quality Assurance dan Food Innovation Technology the Quality Assurance Division and the Food Innovation
Department sebagai fungsi riset dan pengembangan. Technology Department as research and development
functions.
Pada tahun 2025, pengawasan kualitas dan keamanan In 2025, product and food safety oversight was conducted
pangan dilaksanakan melalui evaluasi keamanan produk through periodic evaluation of product and service safety,
dan jasa secara periodik, termasuk pelaksanaan Food including the implementation of Food Safety Audits and
Safety Audit dan Quality System Audit oleh tim QA Quality System Audits by the QA team at least once
minimal satu kali dalam setahun, baik secara on-site annually, conducted either on-site or virtually. The
maupun virtual. Perseroan juga menerapkan kebijakan Company also enforces strict policies for raw material
ketat kepada pemasok bahan baku serta melanjutkan suppliers and continues the implementation of Hazard
penerapan standar Hazard Analysis and Critical Control Analysis and Critical Control Point (HACCP) and Good
Point (HACCP) dan Good Manufacturing Practices (GMP) Manufacturing Practices (GMP) at supplier facilities as
pada fasilitas pemasok sebagai bagian dari penguatan part of strengthening the ISO 22000-based food safety
sistem manajemen keamanan pangan berbasis ISO 22000 management system with a roadmap toward FSSC 22000.
dengan roadmap peningkatan menuju FSSC 22000.

Perseroan juga memastikan transparansi informasi The Company also ensures transparency of product
produk, kepatuhan terhadap ketentuan perlindungan information, compliance with consumer protection
konsumen, serta pengelolaan data pelanggan yang aman regulations, and secure and confidential management
dan konfidensial di seluruh kanal layanan, termasuk of customer data across all service channels, including

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