Page 100 - Annual Report PT Fast Food Indonesia Tbk 2019

AHASAN
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ANAJEMEN
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IKHTISAR KINERJA UTAMA lAPoRAN MANAJEMEN PRofIl PERUSAHAAN A ANAlISIS & PEMbAHASAN MANAJEMEN
& P
MANAgEMENT’S DIScUSSIoN & ANAlySIS
PERfoRMANcE HIgHlIgHTS MANAgEMENT REPoRTS coMPANy PRofIlE M ANA g EMENT ’ S D IS c USSI o N & A NA l y SIS
Layanan Pesta Ulang Tahun
Birthday Service

Penyelenggaraan event rata-

rata 4.888 event ulang tahun
perbulan

Organized an average of 4,888 birthday events per month

%
Berkontribusi 1,6 terhadap
total Penjualan

Accounted for 1.6% of total Sales

strategi Tahun 2019 strategies in 2019

Pesta ulang tahun merupakan momentum yang akan Birthdays are moments of memorable value. Hence,
selalu diingat. Oleh karenanya, KFC layanan Pesta KFC Birthday Service is committed to provide
Ulang Tahun berkomitmen memberikan pelayanan impressive service to consumers.
yang mengesankan kepada para konsumennya.

Sepanjang tahun 2019, strategi yang dilakukan Throughout 2019, the strategies were included
adalah penambahan fasilitas baru kursi raja dan roll to adding new facilities such as king’s throne and
backdroop di 109 store Birthday Party Room. Hal ini roll backdrop in every Birthday Party Room in 109
merupakan inovasi baru yang didapat konsumen yang stores. This is a new innovation that consumers who
sedang merayakan ultahnya dan tidak ada di tempat celebrated their birthdays are entitled to, which is not
pesaing. offered by competitors.

Agar pelaksanaan pesta berjalan sesuai rencana, KFC To ensure a well-planned party, KFC Birthday Service
Layanan Ulang Tahun mengadakan program Back to organizes programs such as Back to Basic ROMs and
basic ROMs dan AMs knowledge dan practise Bday AMs Knowledge and Practise Bday Party, in the hope
party, sehingga semua yang terlibat di restoran yang that everyone involved in the activity understand every
berkaitan dengan ulang tahun memahami dari hulu aspect in the upstream and downstream levels of
sampai hilir operasional di ulang tahun. holding a birthday party.

Selain itu, mencetak kalender ultah sehingga In addition, KFC Birthday Service team printed
memudahkan MC dalam menginput ultah yang birthday calendars to help birthday hosts’ input
sudah booking. Reminding Call dan/atau melalui booked dates. The team also contacted consumers
sosial media dalam 1 -2 bulan sebelum konsumen via Reminding Call and/or social media within 1-2
eksisting berulang tahun juga dilakukan. Hal itu diiringi months prior to their birthday. This is supplemented
dengan pemberian diskon atau gimmick lainnya agar by discounts or other souvenirs, hence they would
merayakan kembali ultahnya di KFC. Penyesuaian celebrate their birthday in KFC again. Every three
tema pun dilakukan setiap tiga bulan sekali agar months a change was made to the birthday theme, so
konsumen tidak jenuh. consumers would not get disinterested.

98 PT FAST FOOD INDONESIA TBK INNOVATION & DIGITAL TECHNOLOGY AS THE ENGINE OF SUSTAINABLE GROWTH