Page 96 - Annual Report PT Fast Food Indonesia Tbk 2019

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Layanan Pesan Antar
Delivery
strategi 2019
Penetrasi layanan ojek online
(aggregator) yang sangat tinggi disertai
penawaran promo yang menarik,
memberi tekanan pada layanan Pesan
Antar. Untuk mengatasi kondisi yang
menantang tersebut, sepanjang 2019
Jumlah Gerai dengan Perseroan meningkatkan kerja sama
layanan Pesan Antar dalam bentuk joint promo dengan
aggregator. Perseroan juga menutup
sebanyak layanan Pesan Antar di beberapa gerai
dan melakukan efisiensi operasional.
174 gerai
strategies in 2019
174 outlets offered delivery service
The intensifying presence of online
transportation service providers
(aggregators) with attractive
promotional offers had put Delivery
Service on the sidelines. To navigate
this situation, the Company
strengthened its cooperation with
aggregators by giving joint promotional
offers during 2019. The Company
also closed down its Delivery Service
in several outlets and streamlined its
Total Pertumbuhan tingkat operations.
unduh KFC Home Delivery Apps
sebanyak
61.027 pengguna
KFC Home Delivery Apps was used by 61,027 users
94 PT FAST FOOD INDONESIA TBK INNOVATION & DIGITAL TECHNOLOGY AS THE ENGINE OF SUSTAINAbLE GROWTH
INNOVATION & DIGITAL TECHNOLOGY AS THE ENGINE OF SUSTAINABLE GROWTH