Page 91 - Annual Report PT Fast Food Indonesia Tbk 2019

TaTa Kelola Perusahaan TanGGunG Jawab sosial Perusahaan laPoran KeuanGan 2019
CorPoraTe GovernanCe CorPoraTe soCial resPonsibiliTy FinanCial sTaTeMenTs 2019

Strategi Tahun 2019
Strategies in 2019

PenGembanGan Usaha bUsiness DeVeLoPmenT

Penambahan Gerai outlet expansion

Perseroan terus menambah jumlah gerai The Company builds more outlets to reach more
untuk semakin mendekat dengan konsumen consumers and seize business opportunities. The
dan mengoptimalkan peluang usaha. Strategi outlet expansion strategy is implemented following
penambahan gerai dilakukan setelah melihat secara a direct survey in potential locations and regions. In
langsung lokasi dan daerah-daerah potensial. Selain addition, the Company also made use of data from
itu, Perseroan juga memanfaatkan data dari sumber- official sources such as Statistics Indonesia and
sumber resmi seperti Badan Pusat Statistik (BPS) dan consulting firms prior to take decision on opening new
jasa Konsultan sebelum memutuskan pembukaan outlets.
gerai baru.

Sepanjang 2019, berdasarkan jenis gerai terdapat Throughout 2019, based on the type, there were 64
penambahan 64 gerai baru dengan rincian 34 gerai new outlets consisting of 34 KFC Box outlets, 6 mall
KFC Box, 6 gerai mal, 6 gerai in-line dan 18 gerai outlets, 6 in-line outlets and 18 freestanding outlets.
freestanding. Penambahan gerai ini tersebar di pulau This expansion took place throughout Sumatra, Jawa,
Sumatera, Jawa, Bali, Kalimantan, Sulawesi, dan Bali, Kalimantan, Sulawesi, and Papua.
Papua.

Penambahan Gerai baru
New Outlets

64

gerai baru
new outlets

34 6 6 18

gerai kFC box gerai mal gerai in-line gerai freestanding
KFC Box outlets mall outlets in-line outlets freestanding outlets

PT FAST FOOD INDONESIA TBK 89
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