Page 104 - Annual Report PT Fast Food Indonesia Tbk 2024

ANALISIS DAN PEMBAHASAN MANAJEMEN
MANAGEMENT DISCUSSION & ANALYSIS

PROSPEK USAHA
BUSINESS PROSPECT

Menurut GAPMMI pertumbuhan industri makanan dan According to the Indonesian Food and Beverage
minuman domestik diperkirakan akan mencapai 6% Entrepreneurs Association (GAPMMI), the domestic
pada tahun 2025. Pertumbuhan tersebut ditopang oleh food and beverage industry is projected to grow by 6%
peningkatan konsumsi rumah tangga dan inovasi dalam in 2025. This growth will be driven by rising household
produk. consumption and product innovation.

Selain faktor domestik, perkembangan bisnis QSR Beyond domestic factors, the performance of non-local
terutama untuk brand-brand non lokal asal Amerika QSR brands, particularly U.S.-based brands such as KFC,
Serikat seperti KFC juga akan tergantung dari dinamika will also depend on developments in the Middle East. The
di Timur Tengah. Perseroan berharap isu boikot terhadap Company hopes that the boycott against non-local QSR
brand-brand QSR non lokal dapat segera berakhir seiring brands will gradually subside as leadership transitions in
dengan peralihan kepemimpinan di AS. the U.S. take place.

Bercermin dari pencapaian kinerja Perseroan dalam Reflecting on the Company’s performance over the
beberapa tahun terakhir, isu boikot memberikan tekanan past few years, the boycott movement has placed
yang signifikan terhadap bisnis Perseroan. Penurunan significant pressure on the business. A de-escalation of
tensi konflik di kawasan Timur Tengah akan memberikan the Middle East conflict would bring optimism regarding
optimisme terhadap ekspektasi kinerja Perseroan pada the Company’s performance expectations for the coming
tahun mendatang. year.

Brand positioning KFC yang kuat di Indonesia menjadi KFC’s strong brand positioning in Indonesia serves
modal berharga untuk tetap optimisme dengan hati-hati as a valuable asset, allowing the Company to remain
sembari mencermati perkembangan situasi di kawasan cautiously optimistic while closely monitoring the situation
Timur Tengah. Gencatan senjata antar pihak yang bertikai in the Middle East. The ceasefire agreements between
yang mulai dilakukan pada awal tahun 2025 memberikan conflicting parties, which began in early 2025, offer hope
optimisme konflik dapat cepat terselesaikan. for a swift resolution to the conflict.

Perseroan akan terus berupaya menjaga keberlanjutan The Company will continue its efforts to sustain operations
usaha di Indonesia dengan melaksanakan efisiensi dan in Indonesia by enhancing efficiency, driving innovation,
inovasi serta meningkatkan kualitas layanan. Selain itu, and improving service quality. In addition, the company
Perseroan juga telah mengantisipasi perubahan perilaku has also anticipated shifts in consumer behavior resulting
konsumen akibat perkembangan teknologi digital. from technological advancements in the digital landscape.

102 PT FAST FOOD INDONESIA TBK | LAPORAN TAHUNAN 2024