Page 107 - Annual Report PT Fast Food Indonesia Tbk 2024

ASPEK PEMASARAN
MARKETING ASPECT

Perseroan juga membukukan kinerja followers Taco Bell The Company also recorded Taco Bell’s social media
di Social Media dengan rincian sebagai berikut: performance, as follows:

ASPEK PEMASARAN
Penurunan 2,54% dengan rata-rata penurunan 123 followers/bulan dengan 41.103 organic impression/bulan;
MARKETING ASPECT
Decline of 2.54%, with an average drop of 123 followers per month and 41,103 organic impressions per month.

Pertumbuhan 3,26% dengan rata-rata kenaikan 39 followers/bulan; dan 28.000 organic views/bulan.
Growth of 3.26%, with an average increase of 39 followers per month and 28,000 organic views per month.

Program Pemasaran Tahun 2024 Marketing Programs for 2024
Program-program pemasaran Perseroan tahun 2024 The Company’s marketing programs in 2024 focus on
terkait dengan beberapa aspek sebagai berikut: several key aspects:

Brand: The Original
Corporate: Program CSR Super Duk-Duk Berbagi bekerja sama dengan LAZIS-NU dan BenihBaik.com
Super Duk-Duk Berbagi CSR Program, in collaboration with LAZIS-NU and BenihBaik.com

New Product Development Meal, Snack & Beverages
(NPD): Meal, Snack & Beverages
Business Unit: Promo Value at Mother Store, Drive Thru, KFC Coffee, Birthday, Online & KFCku App
Promo Value at Mother Store, Drive Thru, KFC Coffee, Birthday, Online & KFCku App
Partnership: Partnership dengan Bank & Payment Gateway
Collaboration with Banks & Payment Gateways

Selama tahun 2024, program pemasaran tersebut Throughout 2024, these marketing programs have faced
menghadapi tantangan dari para pesaing yang melakukan intense competition, as competitors implement similar
hal yang sama. Akibatnya, persaingan semakin ketat strategies. As a result, competition has increased in
dalam hal kombinasi menu dan harga serta program yang menu combinations, pricing, and promotional programs
dibuat melalui dine in, take away, drive thru dan platform across dine-in, take-away, drive-thru, and online ordering
order. platforms.

Perseroan menggunakan beragam media untuk To maximize reach, the Company leverages various media
menjalankan program pemasaran yang terdiri dari media channels for marketing strategies, including conventional
konvensional (TV, Radio, OOH – Videotron, POP in outlet); media (TV, Radio, OOH Videotron, POP in outlets); digital
media digital (Instagram, facebook, Tik-Tok, Twitter dan media (Instagram, Facebook, TikTok, Twitter, and YouTube);
Youtube); dan media yang dicetak seperti brosur, flyer, and printed media such as, brochures, flyers, banners,
spanduk dan poster di dalam dan luar gerai. and posters placed inside and outside stores.

PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 105