Page 106 - Annual Report PT Fast Food Indonesia Tbk 2024

ANALISIS DAN PEMBAHASAN MANAJEMEN
MANAGEMENT DISCUSSION & ANALYSIS

ASPEK PEMASARAN
MARKETING ASPECT

Selain pada menu makanan Perseroan juga meluncurkan In addition to food innovations, the Company also
menu baru minuman yaitu Beverage Hot Chocolate & launched new beverages, including Beverage Hot
Iced Chocolate Float. Untuk merek Tacobell, Perseroan Chocolate & Iced Chocolate Float. For the Taco Bell
mengenalkan produk baru Chimichanga dan Stacked brand, the company introduced new items such as
Taco & Bell Bowl. Chimichanga and Stacked Taco & Bell Bowl.

Stacked Taco & Bell Bowl
Beverage Hot Chocolate &
Iced Chocolate Float

Chimichanga

Dalam upaya meningkatkan penjualan, Perseroan To increase sales, the Company offers special combo
membuat penawaran khusus untuk menu kombo personal meal packages for both individual and group customers,
dan group sesuai dengan kebutuhan konsumen baik available in complete sets with drinks or without drinks.
berupa kombo lengkap maupun tidak lengkap dengan In addition, consistent marketing communication is
minuman. Selain itu menjalin komunikasi yang konsisten maintained to engage both young consumers and families,
sesuai dengan target market konsumen KFC, baik remaja aligning with KFC’s key target market.
maupun berkeluarga.

KFC juga terus mengoptimalisasi penjualan melalui media The Company also continues to conducting sales
sosial seperti Instagram, Facebook, TikTok dan X (dahulu optimization through social media, including Instagram,
Twitter). Perseroan mencatat kinerja follower KFC di media Facebook, TikTok, and X (formerly Twitter). Below are the
sosial pada tahun 2024 sebagai berikut: social media performance results for KFC in 2024:

Pertumbuhan 1,35% dengan rata-rata kenaikan 20.280 follower per bulan dan 11.840.215 organic impression/ bulan.
Growth of 1.35%, with an average increase of 20,280 followers per month and 11,840,215 organic impressions per month.

Pertumbuhan 0,96% dengan rata-rata kenaikan 1.188 likers/bulan dan 1.949.837 reach/bulan.
Growth of 0.96%, with an average increase of 1,188 likers per month and 1,949,837 reach per month.

Pertumbuhan 66,07% dengan rata-rata kenaikan 2.242 followers/bulan; dan 372.000 organic views/bulan.
Growth of 66.07%, with an average increase of 2,242 followers per month and 372,000 organic views per month.

-1,73% dengan rata-rata penurunan 513 followers/bulan; dan 8.669 organic impression/ bulan.
Decline of 1.73%, with an average drop of 513 followers per month and 8,669 organic impressions per month.

104 PT FAST FOOD INDONESIA TBK | LAPORAN TAHUNAN 2024