Page 106 - Annual Report PT Fast Food Indonesia Tbk 2019
P. 106

M
                                                                                      AHASAN
                                                                             NA
                                                                                            ANAJEMEN
           IKHTISAR KINERJA UTAMA  lAPoRAN MANAJEMEN    PRofIl PERUSAHAAN   A ANAlISIS & PEMbAHASAN MANAJEMEN
                                                                               ISIS
                                                                               l
                                                                                  & P
                                                                                     b
                                                                                   EM
           PERfoRMANcE HIgHlIgHTS  MANAgEMENT REPoRTS   coMPANy PRofIlE     M ANA g EMENT ’ S  D IS c USSI o N  & A NA l y SIS
                                                                            MANAgEMENT’S DIScUSSIoN & ANAlySIS
        Layanan KFC Coffee
        KFC Coffee




        Terdapat penambahan 8 unit
        sehingga total KFC Coffee
        menjadi 90 gerai

        Added 8 units of KFC Coffee outlets,
        now reaching 90 outlets



        Penjualan KFC Coffee sebesar
        Rp
            51,7 miliar,
                         %
        tumbuh 9,5
        KFC Coffee Sales reached Rp51.7 billion,
        grew by 9.5%



        Meluncurkan produk baru
        Es Kopi Susu dengan
        penjualan 195.856              porsi


        Launched new Iced Coffee Milk product that
        sold 195,856 cups





        strategi Tahun 2019                             strategies in 2019


        KFC Coffee terus melakukan inovasi strategi untuk   KFC Coffee continued to make innovations in
        menaikan penjualan di tengah persaingan pasar   the strategies to ramp up sales amidst tightening
        yang semakin ketat. Strategi yang telah dilakukan   competition among market operators. The strategies
        sepanjang tahun 2019 antara lain melakukan      in place throughout 2019 included providing
        penyegaran terhadap team operasional di segala   refreshers to the operations team in every level, to
        level diantaranya Barista. Hal ini bertujuan agar   Barista among others. This was meant to hone the
        pengetahuan dan keahlian tim operasional tetap   knowledge and skills of the operations team.
        terjaga.

        Strategi lain yang dilakukan adalah re-layout untuk   Another strategy involved revamping the layout for
        equipment – equipment store KFC Coffee agar     equipment in KFC Coffee outlets to help the baristas
        memudahkan barista dalam menyiapkan produk.     prepare products. KFC Coffee also developed variants
        Agar konsumen lebih menikmati KFC Coffee juga   of pastry menu such as croissant, Danish chocolate,
        melakukan varian menu pastry seperti croissant,   chilled Danish mocha and chilled Danish custard. KFC
        danish chocolate, chilled danish mocha, dan chilled   Coffee also launched a new product, Iced Coffee Milk.
        danish custard. KFC Coffee juga telah meluncurkan
        produk baru yaitu Es Kopi Susu.

        104   PT FAST FOOD INDONESIA TBK           INNOVATION & DIGITAL TECHNOLOGY AS THE ENGINE OF SUSTAINABLE GROWTH
   101   102   103   104   105   106   107   108   109   110   111