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KFC Indonesia places customer education and engagement as an integral part of its sustainability and environmental stewardship
efforts. In this context, the Company has consistently implemented the “Beberes Meja” campaign, an initiative that has been in place
since April 2018 to promote environmentally responsible behavior within its outlets.
Through this campaign, customers are encouraged to clear their tables independently after dining in order to maintain comfort for
other patrons. The initiative also includes education on waste segregation, encouraging customers to dispose of organic and non-
organic waste into designated bins provided within the outlets.
The implementation of the “Beberes Meja” campaign is intended to enhance customers’ and the wider community’s understanding
of responsible waste management. Simple practices, such as sorting and disposing of waste properly, are expected to strengthen
environmental awareness. Through this initiative, KFC Indonesia has acted as a pioneer of cleanliness initiatives in the food and
beverage industry while contributing to a cleaner and more comfortable dining environment.
In line with this campaign, KFC Indonesia has also implemented plastic reduction initiatives, including policies not to use plastic
straws and not to provide plastic shopping bags. These initiatives form part of the Company’s efforts to minimize plastic waste
from store operations. Based on the implementation to date, the use of plastic straws and shopping bags has been reduced by 100%
across all KFC Indonesia outlets. This outcome reflects the positive impact of simple behavioral changes in supporting plastic waste
reduction and enhancing environmental awareness.

TANTANGAN, PELUANG, DAN ARAH STRATEGI SUSTAINABILITY CHALLENGES, OPPORTUNITIES, AND
KEBERLANJUTAN [SEOJK E.5] STRATEGIC DIRECTION [SEOJK E.5]
Dalam penerapan strategi keberlanjutan, Perseroan In implementing its sustainability strategy, the Company
menyadari bahwa integrasi prinsip keberlanjutan ke recognizes that integrating sustainability principles across
dalam seluruh aspek operasional merupakan proses all operational aspects is a continuous process requiring
berkelanjutan yang memerlukan konsistensi serta consistency and progressive management of challenges.
pengelolaan tantangan secara bertahap. Tantangan The Company’s primary challenge lies in balancing cost
utama yang dihadapi Perseroan adalah menyeimbangkan efficiency and business expansion with the need to reduce
kebutuhan efisiensi biaya dan ekspansi bisnis environmental impacts, including energy consumption,
dengan tuntutan pengurangan dampak lingkungan, waste and packaging management, and wastewater
termasuk penggunaan energi, pengelolaan limbah dan treatment, alongside increasing stakeholder expectations
kemasan, serta pengolahan air limbah, seiring dengan regarding environmental, social, and governance (ESG)
meningkatnya ekspektasi pemangku kepentingan practices. In addition, the Company faces challenges
terhadap praktik lingkungan, sosial, dan tata kelola in ensuring consistent stakeholder understanding,
(ESG). Selain itu, Perseroan juga menghadapi tantangan particularly among employees, regarding sustainability
dalam memastikan pemahaman yang merata dari para concepts and practices.
pemangku kepentingan, khususnya karyawan, terkait
konsep dan praktik keberlanjutan.

Untuk mengelola tantangan tersebut, Perseroan secara To address these challenges, the Company continuously
konsisten meningkatkan kesadaran dan kompetensi enhances stakeholder awareness and competencies
pemangku kepentingan melalui pelatihan, sosialisasi, through training programs, awareness initiatives, and
dan kampanye keberlanjutan, serta memperkuat integrasi sustainability campaigns, while strengthening the
mitigasi risiko ESG dalam kegiatan operasional dan proses integration of ESG risk mitigation into operational activities
pengambilan keputusan. Perseroan juga menetapkan and decision-making processes. The Company has also
prioritas isu material dengan mengacu pada aspek ESG established material priorities based on ESG aspects most
yang paling relevan bagi industri jaringan restoran cepat relevant to the quick-service restaurant industry, including
saji, meliputi efisiensi energi, pengelolaan limbah dan air energy efficiency, waste and wastewater management,
limbah, pengurangan penggunaan plastik dan kemasan, reduction of plastic and packaging usage, and more
serta pengadaan bahan baku yang lebih berkelanjutan sustainable sourcing practices to reduce carbon footprint
untuk menekan jejak karbon dan timbulan limbah. Pada and waste generation. From a social perspective, the
aspek sosial, fokus diarahkan pada kesehatan dan pola Company focuses on consumer health and consumption
konsumsi pelanggan, kesejahteraan dan pengembangan patterns, employee welfare and development, and

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