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Digital Popular Brand Penguatan kapabilitas pemasaran, inovasi yang konsisten, serta peningkatan kualitas
Platinum Award 2025 produk dan layanan mengantarkan Perseroan meraih Digital Popular Brand Platinum
Award 2025, sebagai pengakuan atas kekuatan merek Perseroan di kanal digital.

Strengthened marketing capabilities, consistent innovation, and continuous
improvements in product and service quality led the Company to receive the Digital
Popular Brand Platinum Award 2025, in recognition of the strength of its brand across
digital channels.

Strategi Pemasaran Tahun 2026 2026 Marketing Strategy
Memasuki tahun 2026, Perseroan optimistis dapat Entering 2026, the Company is optimistic that it can
melanjutkan pemulihan kinerja, termasuk pada aspek continue its performance recovery, including in the
pemasaran. Untuk itu, Perseroan memfokuskan strategi marketing aspect. To support this objective, the Company
pemasaran pada penguatan value proposition, inovasi is focusing its marketing strategy on strengthening
produk berbasis data, optimalisasi kanal digital, serta its value proposition, data-based product innovation,
aktivasi merek yang semakin relevan dengan pelanggan. optimization of digital channels, and brand activation that
is more relevant to customers.

Strategi pemasaran tersebut didukung oleh penguatan This marketing strategy is supported by stronger data-
kapabilitas pemasaran berbasis data, integrasi kanal driven marketing capabilities, digital channel integration,
digital, serta pelaksanaan kampanye yang lebih terarah. and more targeted campaign execution. This approach
Pendekatan ini dirancang untuk memperkuat posisi is designed to strengthen KFC Indonesia’s position in
KFC Indonesia dalam benak konsumen dan mendukung consumers’ minds and support sustainable sales growth.
pertumbuhan penjualan yang berkelanjutan.

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