Page 23 - Annual Report PT Fast Food Indonesia Tbk 2024

DEWAN KOMISARIS
Board of Commissioners

Industri restoran siap saji di The quick-service restaurant
Indonesia menghadapi tingkat industry in Indonesia has become
persaingan yang semakin intens, increasingly competitive, with both
baik dari merek-merek global yang established international brands and
telah lama hadir maupun dari brand emerging local players expanding Perseroan secara aktif
lokal yang terus bermunculan their presence aggressively. Adding menyelenggarakan
dengan pendekatan pasar yang to this complexity is the limited
agresif. Selain itu, terbatasnya purchasing power of consumers, pelatihan
daya beli masyarakat, khususnya particularly in the lower- berkelanjutan seperti
di segmen menengah ke bawah, middleincome segment, which has chicken mastery
menjadi tantangan tambahan yang influenced consumer behavior and
berdampak langsung terhadap demand patterns. dan pelatihan dasar
permintaan produk dan preferensi operasi restoran
konsumen.
yang bertujuan
Dalam menyikapi tantangan In response to these challenges, meningkatkan
tersebut, Direksi dinilai berhasil the Board of Directors has taken kompetensi dan
mengambil langkah-langkah adaptif proactive and adaptive measures
yang relevan dengan kebutuhan that are aligned with market realities. profesionalisme
pasar. Salah satu upaya nyata One of the key strategies has been karyawan dalam
adalah peningkatan kualitas produk the enhancement of product quality
dan layanan pelanggan melalui and customer service through operasional harian.
program pengembangan kapasitas continuous human resource
sumber daya manusia. Perseroan development. The Company has The Company has actively
secara aktif menyelenggarakan actively conducted ongoing training conducted ongoing training
pelatihan berkelanjutan seperti programs such as chicken mastery programs such as chicken
chicken mastery dan pelatihan dasar and basic restaurant operations to mastery and basic restaurant
operasi restoran yang bertujuan elevate employee competencies operations to elevate employee
meningkatkan kompetensi dan and ensure high service standards. competencies and ensure high
profesionalisme karyawan dalam service standards.
operasional harian.

Di samping itu, Perseroan juga Furthermore, the Company has
mendorong akselerasi digitalisasi embraced digital transformation
dengan memfasilitasi pelatihan by facilitating training in the use
penggunaan teknologi informasi of digital business systems and
dan sistem bisnis digital kepada aggregator platforms, equipping
seluruh karyawan. Termasuk di employees with the tools needed to
dalamnya pelatihan penggunaan navigate the increasingly digitalized
platform digital aggregator yang business landscape. These efforts
kini menjadi bagian penting dalam underscore the Board of Directors’
strategi pemasaran dan distribusi commitment to building a skilled and
produk. Langkah-langkah ini responsive workforce, capable of
mencerminkan komitmen Direksi supporting sustainable growth in a
dalam membangun fondasi sumber highly dynamic industry.
daya manusia yang unggul dan
adaptif terhadap perkembangan
industri.

PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 21