Page 92 - Artwork AR SR FFI (KFC) Revised_2022.V.1.08.05.2023_compressed

IKHTISAR KINERJA UTAMA LAPORAN MANAJEMEN PROFIL PERUSAHAAN
PERFORMANCE HIGHLIGHTS MANAGEMENT REPORTS COMPANY PROFILE

ASPEK PEMASARAN
MARKETING ASPECT

Brand Eksplorasa: The Original Jagonya Ayam Chaki

Corporate Life of KFC Employee Series KFC Indonesia Tips & Tricks
Series
PR 1000 GURU SC & DCA MDR #NoStraw Movement #Budaya Beberes
Business Unit NPD COB, Snack, Dessert, Drink
Value Everyday & Disruptive
Partnership with bank and
payment gateway
Home Delivery
Drive Thru
Catering
Coffee
Birthday
Mobile Apps
Ojek Online
PnP

Dalam menjalankan program pemasarannya, Perseroan The Company uses a variety of media to carry out its marketing
memanfaatkan beragam media seperti media konvensional programs, including traditional media (TV, radio, OOH - digital
(TV, Radio, OOH – Digital Billboard, POP in store); media digital billboards, POPs at stores), digital media (Instagram, Facebook,
(Instagram, facebook, Tik-Tok, Twitter dan Youtube); dan media Tik-Tok, Twitter, YouTube), and printed media (flyers, brochures,
yang dicetak seperti flyer, brosur, poster di dalam dan luar gerai. posters, etc.) inside and outside stores.
Pengembangan Produk Baru dan New Product Development and Its
Pencapaiannya Achievements
Menu makanan baru yang dikembangkan beserta pencapaiannya The new food menu developed and its achievements in 2022
pada tahun 2022 adalah sebagai berikut: were as follows:

NPD COB Porsi % to Target

HOT & CHEESY CHICKEN 523.421 101%
Rosemary Grilled Chicken (Selected Store) 4.893 98%
NPD Side & Snack
Patty in Blanket 46.029 175%
Mini Mozza 76.634 77%
NPD Dessert
Koolz Bubble Gum 7.883 126%
NPD Drink
Salted Lemon Float 40.621 124%
Pink Coconut Float 81.144 112%
Star Fruit Float 97.724 139%

88 PT FAST FOOD INDONESIA TBK | 2022 ANNUAL REPORT | MAINTAINING GROWTH MOMENTUM FROM THE IMPACT OF PANDEMIC