Page 26 - KFC Annual Report 2018

LAPORAN MANAJEMEN LAPORAN TAHUNAN
Management Reports ANNUAL REPORT

LAPORAN DIREKSI

Report from the Board of Directors

Kinerja bisnis dan finansial yang
solid kami raih berkat ketepatan
strategi usaha dan perhatian

kami pada pemenuhan kepuasan
pelanggan. Inovasi dan ekspansi

pasar terus kami lakukan untuk
RICARDO mendorong pertumbuhan

berkelanjutan.
GELAEL Our solid business and financial performance

was achieved on the back of our effective
business strategies and our focus on fulfilling the

Direktur Utama customers’ satisfaction. We also continued to
innovate and expand to drive continuous growth.
President Director

PEMEGANG SAHAM YANG TERHORMAT, DEAR DISTINGUISHED SHAREHOLDERS,

Sepanjang tahun 2018, Perseroan mampu mencatatkan kinerja In 2018, the Company successfully achieved solid business and
bisnis dan finansial yang solid. Pencapaian ini mencerminkan financial performance. This was a reflection of the Company’s
keberhasilan strategi pengelolaan dan pengembangan usaha kami effective business management and development strategies.
yang tepat guna. Inovasi, penetrasi strategis pasar, dan semangat Innovation, strategic market penetration, and the spirit of
operational excellence merupakan tiga hal utama yang mendasari operational excellence formed the foundation of our operational
strategi operasional kami. Secara eksternal, kondisi perekonomian strategies. Externally, the stable national economic condition
nasional yang stabil turut menyumbang pada kelancaran contributed to the efficient execution of our business actions and
pelaksanaan strategi usaha dan tingkat konsumsi masyarakat. the people’s consumption level.
KONDISI PEREKONOMIAN 2018 ECONOMIC CONDITION IN 2018
Secara global, laju pertumbuhan perekonomian dunia cukup Globally, the world’s economy grew fairly strong at around 3%
kuat pada kisaran 3%. Namun demikian, berbagai kebijakan di in 2018. However, various national-level policies gave hints as to
tingkat nasional memberikan indikasi risiko yang perlu dicermati the risks that business players would want to avert, especially the
oleh dunia usaha, terutama kebijakan negara-negara maju dan policies of developed and influential countries. One of the most
berpengaruh. Salah satu perkembangan yang paling menonjol prominent macroeconomic dynamics at the global level was the
pada tataran makroekonomi global adalah kecenderungan trade protectionism tendency and the competition between the
proteksi perdagangan dan persaingan antara Amerika Serikat dan United States and China. Indonesia’s export was in fact affected by
Republik Rakyat Tiongkok. Ekspor Indonnesia sendiri terdampak the relationship of the two countries.
oleh dinamika hubungan kedua negara.

24 CONTINUE DRIVING FUTURE GROWTH CONTINUE DRIVING FUTURE GROWTH 25
PT FAST FOOD INDONESIA TBK
PT FAST FOOD INDONESIA TBK