Page 23 - KFC Annual Report 2018

LAPORAN TAHUNAN
ANNUAL REPORT

Laporan Dewan Komisaris
Report from the Board of Commissioners

PANDANGAN TERHADAP PENGELOLAAN OUR VIEW ON FFI’S MANAGEMENT
USAHA
Dalam pandangan kami, pada tahun 2018 FFI kembali In our opinion, FFI proved once again its excellence as a leading
membuktikan keunggulan sebagai pemain terdepan di bidang player in the business in 2018. In terms of addressing challenges,
usahanya. Dalam hal menjawab tantangan, misalnya, FFI for example, FFI started by accurately identifying its business
mengidentifikasi tantangan usaha dengan tepat sehingga mampu challenges – thereby enabling it to take appropriate decisions. The
mengambil keputusan yang sesuai pula. Tantangan yang dihadapi Company faces different challenges from the fairly conventional
Perseroan beragam, mulai dari tantangan yang relatif konvensional ones, such as raw material prices and logistics, to the changes in
seperti harga bahan pangan dan logistik, hingga tren perilaku consumption behavior trend driven by technology developments.
konsumsi yang dipengaruhi oleh perkembangan teknologi.

Untuk menjawab permasalahan tersebut, kami melihat Perseroan In responding to these challenges, we see that the Company
tak henti berstrategi dengan cermat. Kios swalayan dan penguatan continuously and smartly designing business strategies. Self-
pemasaran melalui media sosial menjadi contoh langkah Perseroan order kiosks and intensifying marketing through social media are
agar tetap relevan di kalangan konsumen, selain mengembangkan the examples of the Company’s actions in order to stay relevant
usaha di tempat-tempat strategis baru di berbagai tempat untuk among consumers. In addition, the Company also developed new
memperluas jaringan usaha. stores in various strategic locations to expand its store network.

Dalam semua upaya itu, semangat inovasi, penetrasi strategis In this instance, the spirit of innovation, strategic market
pasar, dan operational excellence senantiasa mendasari keputusan penetration, and operational excellence become the foundation
FFI. Selain itu, fokus strategi Perseroan juga selalu dipandu oleh of FFI’s decision-making. The Company’s focus was also guided by
tekad memenuhi ekspektasi (ekspektsi) konsumen dengan its commitment to meet the customers’ expectations by utilizing
memanfaatkan keunggulan kompetitif Perseroan. Dalam hal its competitive advantages. In terms of products, FFI offered new
produk, FFI mencoba menawarkan rasa-rasa baru dari menu chicken-based menu whilst improving the quality of its existing
berbasis ayam dan terus meningkatkan mutu produk yang sudah products. The Company also enhanced in-store transaction
ada. Perbaikan proses transaksi pun dilakukan untuk mendukung process to be more aligned with the development of cashless
arah perkembangan masyarakat menuju masyarakat nontunai society. The customers’ experience was always improved and
dan pengalaman berada di gerai-gerai kami terus mengalami upgraded. In addition, FFI strengthened its presence by supporting
pembaharuan. Tak hanya itu, FFI pun semakin memantapkan the prestigious sports event, Asian Games 2018, through its KFC
kehadirannya dengan mendukung perhelatan kompetisi olahraga mobile.
bergengsi Asian Games 2018 melalui KFC mobile.

Kami juga ingin mengapresiasi komitmen FFI untuk pengembangan We would also like to appreciate FFI’s commitment to human
sumber daya manusia. Bidang usaha FFI menuntut kehadiran resource development. FFI’s business requires the Company to
tenaga kerja secara intensif, sehingga melatih mereka agar be labor intensive; nurturing employees so that they can acquire
terampil dan punya semangat sebagai pemenang sangat important skills and the spirit of winners was therefore important.
penting. Produktivitas SDM lebih jauh lagi ditunjang oleh sistem The employee productivity was further complemented with
teknologi informasi yang canggih dan sesuai kebutuhan pelayanan advanced information technology system that met the customer
pelanggan. service needs.

Strategi usaha FFI memberikan hasil kinerja usaha dan keuangan Through its business strategies, FFI was able to deliver solid
yang solid. Dari segi jaringan fisik, sebanyak 60 gerai baru diibuka operational and financial results. In terms of physical network,
pada tahun 2018 dan dari sisi keuangan penjualan FFI tumbuh 60 new stores were opened in 2018, while in terms of financial
lebih dari 13% dari tahun sebelumnya. performance FFI booked 13% of sales growth compared to the
previous year.

CONTINUE DRIVING FUTURE GROWTH 21
PT FAST FOOD INDONESIA TBK