Page 101 - KFC Annual Report 2017

TATA KELOLA PERUSAHAAN TANGGUNG JAWAB SOSIAL PERUSAHAAN LAPORAN KEUANGAN
Corporate Governance Corporate Social Responsibility Financial Statement

LAYANAN PESAN ANTAR
HOME DELIVERY SERVICE

Unit bisnis layanan pesan antar ini telah didukung oleh The delivery service unit has been supported by Call Center
layanan Call Center 14022 (pusat pemanggilan terpadu 14022 (centralized delivery order by phone) that has been
14022) yang sudah berjalan secara nasional selama tujuh implemented nation-wide for the past seven years.
tahun.

STRATEGI 2017 2017 STRATEGIES
Perseroan tetap mengembangkan strategi yang sudah The Company maintained its strategy in previous years,
dijalankan sebelumnya, yakni pengembangan teknologi i.e. developing technology-backed delivery system Home
untuk pesan antar melalui KFC Home Delivery Apps dan Delivery Apps dan Web Order. As more and more consumers
Web Order. Sejalan dengan tren digitalisasi yang tumbuh prefer online services, KFC Home Delivery Apps and web
dikonsumen, aplikasi KFC Home Delivery Apps dan layanan order services have garnered quite significant traffic.
melalui web order cukup diminati konsumen.

Pada 2017 Perseroan melakukan beberapa promosi untuk The Company applied promotional programs to increse
meningkatkan unit Layanan Pesan Antar, diantaranya: Delivery Service performance, among others:
· Berbagi Keberuntungan, pelanggan mendapatkan 2 · Sharing a Fortune, lucky customers get 2 free KFC
free produk KFC products

DRIVING FUTURE GROWTH | ANNUAL REPORT 2017 PT FAST FOOD INDONESIA TBK 99