Page 104 - KFC Annual Report 2017
P. 104
ANALISA & PEMBAHASAN MANAJEMEN
IKHTISAR UTAMA LAPORAN MANAJEMEN PROFIL PERUSAHAAN ANALISA & PEMBAHASAN MANAJEMEN
Management’s Discussion & Analysis
Highlights Management Reports Company Profile Management’s Discussion & Analysis
LAYANAN
PESAN BESAR
KFC Catering Service
Rp 40,9 9,4 % DISC
miliar/billion. + 50 %
PENJUALAN TRANSAKSI PAKET VALUE
LAYANAN PESANAN LAYANAN PESANAN OFFER CATERING
BESAR BESAR Value Offer Catering
Catering Sales Catering Transactions
Penjualan layanan pesanan besar Transaksi layanan pesanan besar Meluncurkan promosi paket “paket
mencapai Rp40,9 miliar atau tumbuh meningkat 9,4% (yoy). value offer catering” yang ekonomis.
sebesar 10,6% (yoy). 9.4% increase in transactions (yoy). Introducing marketing strategies with
Sales reached Rp40.9 billion or grew by economical “value offer catering”
10.6% (yoy). package.
102 PT FAST FOOD INDONESIA TBK DRIVING FUTURE GROWTH | ANNUAL REPORT 2017
