Page 131 - Laporan Tahunan KFC 2025_low22.56

Inisiatif Strategis Strategic Initiatives
Pada tahun 2025, Perseroan terus memperkuat layanan In 2025, the Company continued to strengthen its delivery
pesan antar sebagai salah satu pendorong pertumbuhan service as one of the drivers of revenue growth through
pendapatan melalui optimalisasi kanal digital, termasuk the optimization of digital channels, including strategic
kerja sama strategis dengan aggregator, pengembangan partnerships with aggregators, the development of the
The New KFCku App versi terbaru, serta pemesanan latest version of The New KFCku App, and website-based
berbasis situs web. ordering.

Kemitraan dengan aggregator yang dikembangkan secara The Company’s ongoing partnerships with aggregators
berkelanjutan diarahkan untuk memperluas jangkauan were intended to broaden market reach, improve service
pasar, meningkatkan efisiensi layanan, serta memberikan efficiency, and provide greater convenience and comfort
kemudahan dan kenyamanan bagi pelanggan, sejalan for customers, in line with the increasing digitalization of
dengan tren digitalisasi perilaku konsumen. consumer behavior.
Perseroan juga terus meningkatkan awareness melalui The Company also continued to enhance awareness
aktivitas periklanan pada kanal aggregator, program through advertising on aggregator channels, tactical
taktikal, serta program everyday value eksklusif pada programs, and exclusive everyday value programs on the
KFCku App dan inisiatif lainnya untuk mendorong KFCku App, as well as other initiatives aimed at supporting
peningkatan transaksi dan penjualan. higher transactions and sales.

Realisasi Program Kerja Program Realization
Kerja sama layanan antar melalui KFCku App dengan The delivery service partnership through the KFCku App
Anter Aja pada kuartal IV-2025 untuk area Jabodetabek with Anter Aja in the fourth quarter of 2025 for the Greater
memberikan kontribusi positif. Layanan melalui Anter Jakarta area delivered a positive contribution. Services
Aja memberikan kontribusi sebesar 9% dari total layanan through Anter Aja contributed 9% of total delivery orders
pesan antar melalui KFCku App. through the KFCku App.

Sepanjang tahun 2025, jumlah gerai yang mendukung Throughout 2025, the number of outlets supporting
layanan pesan antar tercatat berkurang sebanyak 25 gerai delivery services decreased by 25 outlets compared with
dibandingkan tahun sebelumnya. Meskipun demikian, the previous year. Nevertheless, delivery services through
layanan pesan antar melalui aggregator dan KFCku App aggregators and the KFCku App continued to contribute
tetap memberikan kontribusi sebesar 25% terhadap total 25% to the Company’s total sales.
penjualan Perseroan.
Meskipun terdapat penyesuaian jaringan gerai melalui Although the Company made adjustments to its outlet
penutupan beberapa outlet, kinerja layanan pesan antar network by closing several stores, the performance of
melalui aggregator dan KFCku App tetap mencatat delivery services through aggregators and the KFCku
peningkatan sebesar 25%. Selain itu, total transaksi App still increased by 25%. In addition, total transactions
melalui aggregator dan KFCku App tumbuh sebesar 27%, through aggregators and the KFCku App grew by 27%,
sementara total unduhan KFCku App meningkat sebesar while total KFCku App downloads increased by 34% in
34% pada tahun 2025. 2025.
Strategi Tahun 2026 2026 Strategy
Pada tahun 2026, layanan pesan antar akan melanjutkan In 2026, the delivery service will continue the development
strategi pengembangan yang telah dijalankan pada tahun strategy implemented in the previous year, with a focus on
sebelumnya, dengan fokus pada program-program yang programs that remain relevant and attractive to customers,
tetap relevan dan menarik bagi pelanggan, termasuk including the optimization of Home Delivery Online and
optimalisasi Home Delivery Online dan penguatan kerja the strengthening of partnerships with aggregators.
sama dengan aggregator.
Selain itu, Perseroan akan meningkatkan akuisisi pelanggan In addition, the Company will seek to increase customer
melalui kerja sama dengan sejumlah mitra strategis acquisition through collaboration with several strategic
serta melakukan pembaruan program penghargaan yang partners and update rewards in line with the existing
disesuaikan dengan skema keanggotaan yang terdapat membership scheme in the KFCku App.
pada KFCku App.

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