Page 100 - Laporan Tahunan KFC 2025_low22.56

ANALISIS DAN PEMBAHASAN MANAJEMEN
Management Discussion and Analysis

TINJAUAN INDUSTRI PENYEDIAAN

MAKANAN DAN MINUMAN

Food And Beverages Service Industry

Sepanjang tahun 2025, industri makanan dan minuman Throughout 2025, the food and beverage industry
secara konsisten tetap memberikan kontribusi positif consistently continued to make a positive contribution to
terhadap pertumbuhan ekonomi nasional. Secara national economic growth. On a cumulative basis, the food
kumulatif, industri penyediaan makanan dan minuman and beverage service industry recorded growth of 6.39% in
mencatat pertumbuhan sebesar 6,39% pada tahun 2025, 2025, supported by higher production of rice, CPO, and its
yang didukung oleh peningkatan produksi beras, CPO, dan derivative products.
produk turunannya.

Pertumbuhan industri makanan dan minuman ditopang Growth in the food and beverage industry was supported
oleh permintaan domestik dan ekspor. Meskipun secara by both domestic and export demand. Although industry
umum pertumbuhan industri tetap solid, tidak seluruh growth remained generally solid, performance across
subsektor mencatatkan kinerja yang sama. Beberapa subsectors was not uniform. Certain subsectors, such
subsektor, seperti frozen food dan air minum, menunjukkan as frozen food and bottled water, recorded strong growth,
pertumbuhan yang baik, sementara subsektor lainnya while others came under pressure due to limited consumer
menghadapi tekanan akibat terbatasnya daya beli purchasing power.
masyarakat.

Kategori pangan yang berkaitan langsung dengan Food categories directly related to basic needs and
kebutuhan dasar dan konsumsi rumah tangga mencatat household consumption continued to record positive
pertumbuhan positif. Sebaliknya, produk yang bersifat growth. In contrast, secondary and non-essential products,
sekunder dan non-esensial, seperti minuman jus tertentu, such as certain juice beverages, experienced slower
mengalami perlambatan. Perbedaan kinerja antar growth. Differences in performance among subsectors
subsektor tersebut juga dipengaruhi oleh perubahan were also influenced by changes in consumer behavior.
perilaku konsumen.

Tekanan terhadap daya beli mendorong masyarakat Pressure on purchasing power led consumers to become
untuk lebih rasional dalam menentukan prioritas belanja. more selective and rational in prioritizing their spending.
Perubahan perilaku tersebut membuat produk seperti As a result, products such as seasonings, instant foods,
bumbu, makanan instan, dan frozen food tetap diminati and frozen food remained in demand due to their efficiency
karena dinilai lebih efisien dan praktis. and practicality.

Sementara itu, subsektor quick service restaurant (QSR) Meanwhile, the quick service restaurant (QSR) subsector
cenderung bermigrasi ke lokasi suburban dan food court increasingly shifted toward suburban locations and food
sebagai respons terhadap tekanan biaya operasional courts in response to higher operating costs and changing
dan perubahan kebiasaan konsumen. Di samping itu, consumer habits. In addition, market players implemented
pelaku usaha juga melakukan berbagai penyesuaian various efficiency measures, including controlling rental
efisiensi, antara lain melalui pengendalian biaya sewa, expenses, optimizing technology, and strengthening online
optimalisasi teknologi, serta penguatan layanan daring services to support sales and broaden customer reach.
untuk mendukung penjualan dan memperluas jangkauan
pelanggan.

Masih terjaganya daya beli domestik serta kuatnya Sustained domestic purchasing power and strong overseas
permintaan dari luar negeri menjadi faktor pendukung demand were among the factors supporting growth in
pertumbuhan industri makanan dan minuman sepanjang the food and beverage industry throughout 2025. BPS
tahun 2025. Laporan BPS mencatat bahwa konsumsi per reported that per capita consumption in the food service
kapita pada kelompok jasa makan minum dan akomodasi and accommodation category grew by 10.66% year over
tumbuh secara tahunan sebesar 10,66% pada tahun 2025. year in 2025.

98 PT Fast Food Indonesia Tbk | Laporan Tahunan 2025