Page 141 - Annual Report PT Fast Food Indonesia Tbk 2024

TINJAUAN OPERASIONAL PER SEGMEN USAHA
OPERATIONAL REVIEW PER BUSINESS SEGMENT

Dalam mengembangkan KFC Coffee, Perseroan In developing KFC Coffee, the Company faced several
menghadapi sejumlah tantangan seperti bertumbuhnya challenges, including the growing presence of cafés that
Café yang memberikan pelayanan sangat baik, seperti offer excellent service, a wide variety of menu options
varian menu yang banyak pilihan dengan harga terjangkau. at affordable prices, and high-quality products with
Selain itu, menawarkan produk dengan rasa enak, tempat great taste. Moreover, competition intensified with cafés
nyaman dan menyediakan pelayanan berbasis digital providing comfortable spaces and digital-based services,
seperti Apps coffee dengan promo digital marketing yang such as coffee apps with attractive digital marketing
menarik. promotions.

Untuk mengatasi tantangan tersebut, KFC Coffee terus To address these challenges, KFC Coffee continued to
berinovasi dengan memberikan pelayanan prima seperti innovate by providing excellent service, ensuring fast
layanan yang cepat dan produk berkualitas. Selain itu, service, and maintaining high-quality products. In addition,
KFC Coffee menambah 2 gerai di tahun 2024. Namun KFC Coffee expanded by adding two new outlets in
demikian, upaya tersebut belum berhasil meningkatkan 2024. However, these efforts have not yet succeeded
kinerja penjualan dan transaksi. Penjualan turun sebesar in improving sales and transaction performance. Sales
21,13% dan transaksi turun sebesar 21,84%. Total kontribusi declined by 21.13%, while transactions decreased by
terhadap penjualan Perseroan sebesar 0,78% dan 21.84%. The total contribution to the Company’s sales was
terhadap mother store sebesar 3,60%. 0.78%, and to the mother store, 3.60%.

Strategi Tahun 2025 2025 Strategy
Perseroan optimis kinerja layanan KFC Coffee akan lebih The Company is optimistic that the performance of KFC
baik pada tahun 2025 melalui implementasi strategi Coffee will improve in 2025 through the implementation
sebagai berikut: of the following strategic initiatives:

a. Pengembangan dengan menyediakan Cup Large a. Development through providing Large Cups for cold
untuk cold drink agar customer mendapat pilihan drinks so that customers have the choice of a regular
dengan size cup regular (existing) dan cup large (existing) cup size and a large cup with an attractive
dengan new design cup yang menarik. new cup design.
b. Pengembangan unit pukis untuk store coffee yang b. Development of pukis units for coffee stores which do
belum mempunyai unit pukis sebanyak 11 store not yet have pukis units as many as 11 coffee stores.
coffee.
c. Peremajaan menu board dan new design menu c. Menu board rejuvenation and new menu board
board. design.
d. Efisiensi pengeluaran untuk NSO tidak lagi d. Efficiency of expenditure for NSO no longer using
menggunakan Diswashing Machine selanjutnya akan a Dishwashing Machine and then using 3 regular
menggunakan 3 Bowl Zink reguler. Cup dispenser Zink Bowls. The under-counter cup dispenser was
under counter diganti dengan standing cup dispenser. replaced with a standing cup dispenser.
e. Seminar dan Refresment penggunaan mesin Coffee e. Seminar and Refreshment on the use of the La Cimbali
La Cimbali untuk terknisi KFC dan Barista oleh vendor Coffee machine for KFC and Barista technicians by
machine La Cimbali. the La Cimbali machine vendor.
f. Replacement mesin la cimbali dan mesin krusher f. Replacement of La Cimbali machines and Krusher
yang sudah tidak dapat diperbaiki. machines that cannot be repaired.
g. Agenda training bench plan untuk barista dan MOD g. Bench plan training agenda for baristas and MODs
dengan periode 6 bulan sekali. with a period of every 6 months.
h. Pemenuhan manning level pada store coffee. h. Fulfillment of manning levels at the coffee store.
i. Pengajuan New Uniform untuk barista. i. Proposal of New Uniform for Baristas.
j. Pengajuan program merchandise tumbler cup j. Proposal of stainless-steel tumbler cup merchandise
stainless. program.

PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 139