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ACCELERATING GROWTH TOWARDS RECOVERY ANALISIS DAN PEMBAHASAN MANAJEMEN
MENGEJAR PERTUMBUHAN MENUJU PEMULIHAN MANAGEMENT DISCUSSION AND ANALYSIS

LAYANAN KFC CATERING LAYANAN KFC CATERING
KFC Catering
KFC Catering

INISIATIF STRATEGI STRATEGIC INITIATIVES

Untuk mempertahankan pangsa pasar sepanjang tahun To maintain market share throughout 2023, KFC Catering
2023, Layanan KFC Catering serta gerai secara agresif and its outlets aggressively carried out reminder calls and
melakukan reminding Call dan WA kepada pelanggan WhatsApp messages to former customers, especially
lama terutama dari korporasi dan instansi. Selain itu those from corporations and agencies. Additionally, cost-
melakukan menawarkan paket-paket katering hemat baik effective catering packages were offered to both former
kepada pelanggan lama maupun baru. and new customers.

INOVASI LAYANAN SERVICE INNOVATION

Pemberian diskon dengan syarat dan ketentuan berlaku Offering discounts with terms and conditions to customers
kepada pelanggan merupakan upaya KFC Catering untuk was a strategy by KFC Catering to grow the business
menumbuhkan usaha di tengah penurunan daya beli di amidst declining purchasing power in some regional
beberapa region dan isu boikot. Selain itu, KFC Catering areas and boycott issues. Furthermore, KFC Catering
secara aktif melakukan promosi paket katering dengan actively promoted cost-effective catering packages and
harga hemat serta melakukan efisiensi biaya. implemented cost efficiencies.

REALISASI PROGRAM KERJA WORK PROGRAM REALIZATION

Layanan KFC Catering fokus menyapa pelanggan eksisting KFC Catering focused on reaching out to existing
dari sektor korporasi dan instansi serta memberikan harga customers from the corporate and agency sectors,
khusus kepada pelanggan lama maupun pelanggan offering special prices to both former and new customers.
baru. Implementasi strategi ini berhasil meningkatkan The implementation of this strategy successfully
pertumbuhan penjualan dan transaksi masing-masing increased sales and transaction growth by 55% and 45%,
sebesar 55% dan 45% di tahun 2023. Kontribusi layanan respectively, in 2023. The contribution of KFC Catering
KFC Catering terhadap Perseroan sebesar 0,97%. services to the Company was 0.97%.

STRATEGI TAHUN 2024 2024 STRATEGY
RINGKASAN KINERJA
Performance Highlights Pada tahun 2024, KFC Catering tetap menjalankan In 2024, KFC Catering will continue to pursue a more
strategi yang lebih agresif untuk menawarkan dan aggressive strategy to offer and provide benefits to
memberikan keuntungan bagi pelanggan, terutama customers, especially by offering cost-effective packages.
menawarkan paket-paket hemat. Layanan KFC Catering KFC Catering will also strive to offer attractive menus to
juga berupaya menawarkan menu yang menarik bagi both former and new customers.
pelanggan lama maupun baru.
Pertumbuhan transaksi
Jumlah gerai yang melayani sebesar 45% ytd
transaksi Layanan KFC Catering Pertumbuhan penjualan Desember 2023. Kontribusi layanan ini
naik menjadi 669 gerai di tahun sebesar 55% ytd Desember terhadap Perseroan yaitu
2023 dari 549 gerai di tahun 2023. Transaction growth was sebesar 0,97%.
45% YTD December
sebelumnya. Sales growth was 55% YTD 2023. The contribution of this
The number of outlets serving KFC (Year-To-Date) December 2023. service to the Company
Catering transactions increased to was 0.97%.
669 outlets in 2023 from 549 outlets
the previous year.

PT FAST FOOD INDONESIA TBK 132 LAPORAN TAHUNAN 2023 2023 ANNUAL REPORT 133 PT FAST FOOD INDONESIA TBK