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ACCELERATING GROWTH TOWARDS RECOVERY ANALISIS DAN PEMBAHASAN MANAJEMEN
MENGEJAR PERTUMBUHAN MENUJU PEMULIHAN MANAGEMENT DISCUSSION AND ANALYSIS

LAYANAN KFC COFFEE LAYANAN KFC COFFEE
KFC Coffee
KFC Coffee

INISIATIF STRATEGI STRATEGIC INITIATIVES

Untuk meningkatkan kinerja bisnis, unit bisnis Layanan To enhance business performance, KFC Coffee business
KFC Coffee melakukan pengembangan 10 gerai coffee unit expanded by developing 10 coffee outlets in 2023,
di tahun 2023 yang dilengkapi dengan pukis. Selain itu, equipped with pukis (a type of traditional Indonesian
menambah 4 gerai New Store Openings (NSO) dan 2 cake). Additionally, 4 New Store Openings (NSO) and 2
gerai relokasi. KCF Coffee tetap berkomitmen dalam outlet relocations were carried out. KFC Coffee remains
menyajikan produk yang berkualitas dengan harga committed to offering high-quality products at affordable
terjangkau kepada pelanggan. prices to customers.

INOVASI LAYANAN SERVICE INNOVATION

Pengembangan inovasi terus dilakukan layanan KFC KFC Coffee continues to innovate by featuring coffee
Coffee melalui penampilan product coffee di menu board products on the Drive-Thru menu board and posting them
Drive-Thru POS system dan dapat diposting di pos at the Drive-Thru position as a sales segment. Moreover,
Drive-Thru sebagai sales segment. Selain itu, layanan ini this service launched group packages with a minimum
meluncurkan paket grup dengan minimal pembelian 10 purchase of 10 packages at a special price.
paket dengan harga spesial.

REALISASI PROGRAM KERJA WORK PROGRAM REALIZATION

Program kerja yang berhasil direalisasikan oleh layanan The successfully realized work programs by this service
ini meliputi: include:
a. Pengembangan penjualan pada 10 gerai existing a. Sales development in 10 existing coffee outlets
coffee dengan dilengkapi varian pukis. equipped with pukis variants.
b. Melakukan renovasi (pemindahan counter dari lantai b. Renovation (moving the counter from the 2nd floor to
2 ke lantai 1) untuk 12 gerai coffee new concept the 1st floor) for 12 coffee outlets with a new concept
counter dengan new concept 3-panel menu board. counter and a new concept 3-panel menu board.
c. Meluncurkan beberapa promo sepanjang tahun c. Launching several promotions throughout 2023,
2023. Promo OF The Month, Promo Grouping Kombo including Promo of The Month, Coffee Combo
RINGKASAN KINERJA Coffee, Promo Special Price 4 Pukis. Grouping Promo, Special Price Promo for 4 Pukis.
Performance Highlights d. Refresment dan training untuk karyawan barista d. Refreshment and training for existing barista
existing dan karyawan yang disiapkan untuk posisi employees and employees prepared for the barista
barista dengan periode 6 bulan sekali. position every 6 months.

Implementasi strategi usaha yang tepat merupakan The precise implementation of business strategies is the
Pertumbuhan 105 gerai KFC Total pertumbuhan penjualan kunci utama peningkatan kinerja KFC Coffee di tahun key to enhancing KFC Coffee’s performance in 2023. The
Coffee di tahun 2023, dari 101 di tahun 2023 naik sebesar 2023. Pertumbuhan gerai sebesar 3,98% menjadi 105 growth of outlets by 3.98% to 105 KFC Coffee outlets, from
gerai di tahun 2022, atau naik 22,43% dibandingkan tahun gerai KFC Coffee, dari 101 gerai di tahun 2022. Total 101 outlets in 2022. Total sales and transaction growth
3,98%. Total pertumbuhan tingkat sebelumnya. Total kontribusi terhadap pertumbuhan penjualan dan transaksi masing-masing were 22.43% and 9.16%, respectively, in 2023. The total
transaksi di tahun 2023 sebesar
penjualan Perseroan sebesar
KFC Coffee recorded a 9,16% dibandingkan tahun Total sales growth in 2023 0,84%, dan kontribusi terhadap naik sebesar 22,43% dan 9,16% di tahun 2023. Total contribution to the Company’s sales stood at 0.84%, and
kontribusi terhadap penjualan Perseroan sebesar 0,84%,
the contribution to the Mother Store was 3.24%.
growth of 105 outlets in 2023, sebelumnya. increased by 22.43% Mother Store sebesar 3,24%.
from 101 outlets in 2022, an compared to the previous dan kontribusi terhadap Mother Store sebesar 3,24%.
increase of 3.98%. Total transaction growth in 2023 year. The total contribution to the
was 9.16% compared to the Company’s sales was 0.84%,
previous year. and the contribution to the
Mother Store was 3.24%.

PT FAST FOOD INDONESIA TBK 136 LAPORAN TAHUNAN 2023 2023 ANNUAL REPORT 137 PT FAST FOOD INDONESIA TBK