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ACCELERATING GROWTH TOWARDS RECOVERY ANALISIS DAN PEMBAHASAN MANAJEMEN
MENGEJAR PERTUMBUHAN MENUJU PEMULIHAN MANAGEMENT DISCUSSION AND ANALYSIS

ASPEK PEMASARAN ASPEK PEMASARAN
Marketing Aspect Marketing Aspect

Perseroan juga membukukan kinerja followers Taco Bell The Company also recorded the performance of Taco Bell
di Social Media dengan rincian sebagai berikut: followers on Social Media with the following details:

Penurunan 1.03% dengan rata-rata penurunan 51 followers/bulan; dan 104,580 organic impression/bulan.
A decrease of 1.03% with an average decrease of 51 followers/month; and 104,580 organic impressions/month.

Pertumbuhan 146,48% dengan rata-rata kenaikan 718 followers/bulan; dan 420,859 organic views/bulan.
Growth of 146.48% with an average increase of 718 followers/month; and 420,859 organic views/month.

PROGRAM PEMASARAN TAHUN 2023 2023 MARKETING PROGRAMS

Program-program pemasaran Perseroan tahun 2023 The Company’s 2023 marketing programs related to
terkait dengan beberapa aspek sebagai berikut: several aspects as follows:

Program pemasaran tersebut menghadapi tantangan dari These marketing programs were challenged by
para pesaing yang melakukan hal yang sama. Akibatnya, competitors who were doing the same approach. As
persaingan semakin ketat dalam hal kombinasi menu dan a result, menu combinations and prices got more
Jagonya Rasa dan The Original
Brand harga serta program yang dibuat melalui dine in, take competitive, as did programs developed through dine-in,
Mastery of Taste and The Original
away, drive thru dan platform order. take-away, drive-thru, and order platforms.
Program CSR Renovasi Sekolah bersama Benihbaik.com
Corporate
CSR Program School Renovation in collaboration with Benihbaik.com Perseroan menggunakan beragam media untuk The Company utilized a variety of media to execute
menjalankan program pemasaran yang terdiri dari media marketing programs consisting of conventional media
COB & Beverages konvensional (TV, Radio, OOH – Videotron, POP in outlet); (TV, Radio, OOH – Videotron, POP in outlet); digital media
NPD
COB & Beverages media digital (Instagram, facebook, Tik-Tok, Twitter dan (Instagram, Facebook, Tik-Tok, Twitter, and YouTube); and
Youtube); dan media yang dicetak seperti brosur, flyer, printed media such as brochures, flyers, banners, and
Promo Value at Mother Store, Drive-Thru, KFC Coffee, Birthday, Online & KFCku App
Business Unit spanduk dan poster di dalam dan luar gerai. posters inside and outside the outlets.
Promo Value at Mother Store, Drive-Thru, KFC Coffee, Birthday, Online & KFCku App
Partnership dengan Bank & Payment Gateway
Partnership
Partnership with Banks & Payment Gateways

PT FAST FOOD INDONESIA TBK 98 LAPORAN TAHUNAN 2023 2023 ANNUAL REPORT 99 PT FAST FOOD INDONESIA TBK