Page 99 - Artwork AR SR FFI (KFC) Revised_2022.V.1.08.05.2023_compressed

JEMEN
SAN MANA
ANALISA & PEMBAHASAN MANAJEMEN TATA KELOLA PERUSAHAAN LAPORAN KEBERLANJUTAN LAPORAN KEUANGAN
ANALISA & PEMBAHA
MANA GEMENT’S DISCUSSION & ANAL YSIS CORPORATE GOVERNANCE SUSTAINABILITY REPORTT FINANCIAL STATEMENT
MANAGEMENT’S DISCUSSION & ANALYSIS

LAYANAN KFC DRIVE-THRU
KFC DRIVE-THRU

Inisiatif Strategi Strategic Initiatives
Perseroan masih menitikberatkan pada peningkatan penjualan Despite the challenges posed by the pandemic, the Company
dan transaksi di tengah kondisi pandemi. Dalam hal ini, strategi remains committed to boosting sales and transactions. To achieve
yang ditempuh KFC adalah menyediakan pelayanan cepat this goal, KFC has adopted a strategy that involves delivering
disertai akurasi produk sesuai keinginan pelanggan disamping prompt and precise service that caters to the preferences of
tetap mengedepankan kualitas produk yang baik dan kecepatan customers, while maintaining a focus on providing high-quality
dalam melayani pelanggan. products and speedy customer service.
Inovasi Layanan Service Innovation
Pandemi merupakan tantangan utama bagi KFC karena KFC is facing a significant challenge due to the pandemic, which is
mempengaruhi kelangsungan bisnis restoran. Oleh karena itu, affecting the ongoing operations of its restaurants. Consequently,
layanan drive-thru menjadi alternatif bagi pelanggan untuk the drive-thru service has emerged as a viable alternative for
melakukan pemesanan tanpa berinteraksi langsung. Terkait customers who prefer to place orders without having to interact
dengan hal tersebut KFC melakukan inovasi pada layanan Drive face-to-face. In response to this trend, KFC has introduced an
Thru di aplikasi KFC dengan meluncurkan aplikasi KFC Drive Thru. innovative solution by launching the KFC Drive Thru application,
Inovasi ini memudahkan pelanggan untuk memesan layanan which enables customers to order products through their mobile
melalui Gadget, yang terintegrasi langsung ke gerai-gerai KFC devices. This integration with KFC Drive Thru stores makes the
Drive Thru. ordering process more convenient for customers.

Pencapaian Kinerja Performance Achievements
Layanan drive-thru fokus pada transformasi gerai Face to Face KFC is prioritizing the shift of its Face to Face (F2F) stores to
(F2F) menjadi gerai Drive thru COD (Customer Order Display). Customer Order Display (COD) drive-thru stores as part of its
KFC telah melakukan hal tersebut sejak awal tahun 2022 dan drive-thru service. This transformation began in early 2022, and
sebanyak 18 gerai F2F ditingkatkan menjadi gerai Drive thru 18 F2F stores have already been upgraded to COD drive-thru
COD. Selain itu, terdapat penambahan gerai Drive Thru pada stores. Furthermore, the Company added 6 new Free Standing
tahun 2022 sebanyak 6 gerai jenis Free Standing Drive Thru. Drive Thru stores in 2022.

Strategi Tahun 2023 2023 Strategy
Untuk mendukung ekspansi bisnis, KFC berencana melakukan KFC has plans to improve 10 Drive Thru stores and add Business
perbaikan gerai Drive thru sebanyak 10 unit dan penambahan Units to 2 existing stores in Batu Aji Batam and Sampit in order
Businese Unit di 2 gerai yang telah ada di Batu Aji Batam dan to support its business expansion efforts. Furthermore, the
Sampit. Selain itu, KFC juga memperkuat personal Branding Drive Company is focusing on enhancing its personal branding for
Thru Apps dan memperkuat SOS dengan cara Bench Planning Drive Thru Apps and strengthening its SOS through the use of
Crew DT dari Crew Section. Bench Planning Crew DT from the Crew Section.

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