Page 99 - KFC Annual Report 2018

LAPORAN TAHUNAN
ANNUAL REPORT

Layanan KFC Breakfast
KFC Breakfast Service

KFC Breakfast merupakan tambahan unit bisnis Perseroan yang KFC Breakfast is an additional business unit of the Company that
sudah berjalan sejak 2011 lebih dari 9 tahun dan berfokus pada has been performing for more than 9 years. This service focuses
penyajian menu-menu Breakfast mulai jam 05.00 – 11.00 AM on serving a variety of Breakfast menus starting from 05.00 –
dengan berbagai menu ringan mengenyangkan dan sesuai 11.00 AM. Light meals are available to satisfy the consumers’
dengan selera konsumen. taste.
STRATEGI 2018 STRATEGY IN 2018
Pada awal tahun 2018 terdapat 164 gerai yang menyediakan At the beginning of 2018, 164 outlets served the breakfast menu.
menu breakfast, dikarenakan penyesuaian lokasi dan permintaan Due to location adjustment and request from several stores, by
beberapa gerai, pada akhir tahun 2018 mengalami penurunan the end of 2018 the number of store was reduced to 138 stores
menjadi 138 gerai yang masih menjual menu Breakfast. that serve Breakfast menu. The reduction was taken for adjusting
Penurunan ini dikarenakan penyesuaian lokasi penjualan menu the sales location of Breakfast menu in several stores in order to
Breakfast dibeberapa store agar bisa lebih meningkatkan sales increase the sales of Breakfast KFC menu.
menu Breakfast KFC.

KINERJA 2018 PERFORMANCE IN 2018
Pada tahun 2018 secara total penjualan Store Breakfast tumbuh In 2018, sales of Store Breakfast grew 0.12% and transaction
sebesar 0.12% dan pertumbuhan transaksi sebesar 0.19% increased by 0.19% compared to total sales Breakfast during
dibandingkan total penjualan Breakfast selama tahun 2017. 2017. Contribution to sales and transaction of store breakfast
Kontribusi penjualan dan transaksi store breakfast terhadap total to total sales was 7.2%. Currently store Breakfast continues to
penjualan sebesar 7.2%. Saat ini store Breakfast masih terus improving breakfast menu service.
melakukan peningkatan pelayanan menu breakfast.

Pada tahun 2018 menu Bubur KFC menjadi menu reguler In 2018, KFC Poridge menu become a regular menu that is served
yang dibuka di 10 Store dengan hasil peningkatan rata – rata at 10 Stores with average increase of sales at 60%.
penjualan sebesar 60%.

STRATEGI 2019 STRATEGY IN 2019
Untuk lebih menjangkau konsumen agar dapat menikmati To expand customer reach in enjoying various KFC Breakfast
beberapa Menu Favorite KFC Breakfast sekaligus meningkatkan Favorite Menu and to increase sales, KFC Breakfast plans to serve
penjualan, KFC Breakfast berencana membuka menu Riser Riser menu at several stores breakfast as a regular menu as well
di beberapa store breakfast sebagai menu reguler serta as increae total store with KFC Breakfast by 10%.
meningkatkan jumlah gerai KFC Breakfast sebanyak 10%.

CONTINUE DRIVING FUTURE GROWTH 97
PT FAST FOOD INDONESIA TBK