Page 97 - KFC Annual Report 2018

LAPORAN TAHUNAN
ANNUAL REPORT

Layanan Pesan Antar
Home Delivery Service

KFC Coffee merupakan tambahan unit bisnis Perseroan yang KFC Coffee is an additional business unit of the Company that
sudah berjalan lebih dari 9 tahun. Layanan ini fokus pada has been performing for more than 9 years. This service focuses
penyajian berbagai menu berkualitas sesuai selera konsumen. on serving a variety of quality menus tailored to consumers’
preferences.

STRATEGI 2018 STRATEGY IN 2018
Pada tahun sebelumnya, unit bisnis ini mengembangkan This business unit developed several new products in the
beberapa produk baru yang mendapat respon positif dari previous year that received positive responses from customers.
pelanggan. Produk pastry merupakan salah satu produk baru Pastries were one of the new products developed at KFC Coffee
yang dikembangkan di KFC Coffee dan sudah bisa dinikmati and can be enjoyed by customers since November 2018.
pelanggan sejak bulan November 2018.

Perseroan tetap menjalankan program insentif bagi Restaurant The Company continued to perform an incentive program for
Manager yang mengelola super store dan flagship store. Program Restaurant Managers that manage a super store and flagship
ini diharapkan memberikan motivasi pada Restaurant Manager store. This program is expected to motivate other Restaurant
yang gerainya belum mendapatkan kedua predikat tersebut. Managers whose outlets have yet to acquire the two titles.

KINERJA 2018 PERFORMANCE IN 2018
Dengan pelayanan prima dan varian produk yang cukup banyak, With excellent service and various product variants, this service
layanan ini mencatatkan pertumbuhan penjualan sebesar recorded sales growth of Rp46.6 billion or sales contribution of
Rp46,6 miliar atau kontribusi penjualan sebesar 0,8%. Pada 0.8%. By the end of 2018, there have been 84 KFC Coffee outlets
akhir tahun 2018, terdapat 84 gerai KFC Coffee yang tersebar di spread in several regions in Indonesia.
beberapa wilayah di Indonesia.
STRATEGI 2019 STRATEGY IN 2019
Untuk memperluas pangsa pasar, KFC Coffee akan meningkatkan To expand market share, KFC Coffee will enhance cooperation
kerjasama dengan berbagai komunitas khususnya dari kalangan with various communities, especially from millennial generation.
milenial.

CONTINUE DRIVING FUTURE GROWTH 95
PT FAST FOOD INDONESIA TBK