Page 178 - KFC Annual Report 2018

TANGGUNG JAWAB SOSIAL PERUSAHAAN LAPORAN TAHUNAN
Corporate Social Responsibility ANNUAL REPORT

Tanggung Jawab Sosial Perusaahan
Corporate Social Responsibility

- Sebelum gerakan ini, KFC Indonesia mengeluarkan 12 juta - Prior to this initiative, KFC Indonesia procured 12 million
sedota per bulan atau sekitar 21.000 sedotan per buln per straws per month or about 21,000 per month per outlet.
gerai. Kini, jumlah sedotan yang dikurangi dari seluruh gerai Today, the number of straws reduced from all Jabodetabek
Jabodetabek saja setara dengan 275x tinggi Monumen outlets are equivalent to 275x of the National Monument
Nasional. height.
- Perluasan sosialisasi gerakan ini ke seluruh Indonesia - Extended campaign dissemination coverage across
melalui jumpa pers di kota-kota besar seperti Makassar, Indonesia through press conference events in big cities such
Bali, Surabaya, Yogya, dan Medan dan peliputan media as Makassar, Bali, Surabaya, Yogya, and Medan and with the
yang kian meluas. campaign being more widely reported.

Selain itu, Perseroan juga terus berusaha menumbuhkan In addition, the Company continuously promotes a clean-up-
“BudayaBeberes”, yaitu mengajak konsumen membuang after-yourself-culture (“BudayaBeBeres”), a campaign that
sisa makanan ke sarana yang sudah disiapkan. Kampanye ini encourages the customers to throw their food leftovers into the
hendak membangun kesadaran pentingnya menjaga kebersihan trash bin. It aims to raise people’s awareness of the importance
lingkungan. of maintaining a clean environment.

TANGGUNG JAWAB
PENGEMBANGAN
SOSIAL &
KEMASYARAKATAN
Social & Community
Development Responsibility

TANGGUNG JAWAB PENGEMBANGAN SOSIAL SOCIAL & COMMUNITY DEVELOPMENT
& KEMASYARAKATAN RESPONSIBILITY
Perseroan terus memperkuat komitmennya pada perluasan The Company continuously strengthens its social responsibility
akses pendidikan berkualitas untuk semua anak Indonesia. commitment to increase the access of quality education to all of
Bersama Komunitas 1000 Guru, Perseroan dalam dua tahun the Indonesian children. Together with “Seribu Guru” Community,
terakhir ikut menjalankan Smart Center Project. Kegiatan ini the Company has been contributing to Smart Center Project in
tidak hanya berfokus pada pendidikan tetapi juga pemberian the past two years. This activity focuses not only in providing
makanan pagi bergizi yang pada tahun 2018 menjangkau 4.022 students with education but also nutritious breakfast that in
murid. 2018 reached a total of 4,022.

Tak hanya itu, ada pula program “Share Your Bucket” yang There is also the “Share Your Bucket” program, where the
mengajak pelanggan menyumbang Rp5.000 untuk setiap customers were given a chance to donate Rp 5,000 for every
pembelian whole chicken bucket untuk mendukung Smart Center whole chicken bucket they purchased in support of the Smart
Project. Pada tahun 2018, program ini berlangsung dalam kurun Center Project operations. In 2018, this program was held from
Mei hingga Juli. May to July.

Pada bulan Agustus 2018, KFC Indonesia dan Komunitas 1000 In August 2018, KFC Indonesia and “1000 Guru” Community
Guru menyerahkan donasi senilai total Rp500 juta kepada SD donated a total of Rp 500 million to Mata We Tamee Elementary
Mata We Tamee di Sumba Barat. Selain itu, Perseroan juga School in West Sumba. Furthermore, a 63m2 school’s library was
meresmikan pembukaan perpustakaan sekolah seluas 63m . also inaugurated.
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176 CONTINUE DRIVING FUTURE GROWTH CONTINUE DRIVING FUTURE GROWTH 177
PT FAST FOOD INDONESIA TBK
PT FAST FOOD INDONESIA TBK