Page 177 - KFC Annual Report 2018

LAPORAN TAHUNAN
ANNUAL REPORT

Tanggung Jawab Sosial Perusaahan
Corporate Social Responsibility

Tekad berkontribusi kepada masyarakat Indonesia adalah hal The strong commitment to making a contribution to the people
yang mendasari komitmen PT FFI pada pelaksanaan tanggung of Indonesia is the foundation behind the PT FFI’s corporate
jawab sosial perusahaan. Dari tahun ke tahun, secara konsisten social responsibility fulfillment. The Company continuously
Perseroan berupaya melakukan berbagai kegiatan yang menyasar implements various activities from year to year, addressing the
bidang lingkungan hidup dan pendidikan serta ketenagakerjaan environmental, educational, employment, and customers’ rights
dan pemenuhan hak konsumen. issues.

Dalam mengembangkan program-programnya, Perseroan In developing its programs, the Company strives to build
senantiasa berupaya menyusun kegiatan yang spesifik activities that are specifically tailored to their objectives and
dan terukur. Dengan begitu, Perseroan dapat memantau measurable at all times. This allows the Company to be able
perkembangan program, pencapaian target, dan efektivitas to monitor the program development, achievement, and
program. Tidak hanya memastikan bahwa program mampu effectiveness. These approaches are important both to ensure
menyentuh penerima manfaatnya secara bermakna, hal ini juga the targeted beneficiaries truly benefit from the program and
memastikan keberlanjutan program sehingga dampak baiknya to reinforce the sustainability of the programs, thus expanding
dapat terus diperluas. their positive impacts.

TANGGUNG JAWAB
LINGKUNGAN HIDUP
Responsibility Towards The
Environment

TANGGUNG JAWAB LINGKUNGAN HIDUP RESPONSIBILITY TOWARDS THE
ENVIRONMENT
Saat ini, masyarakat tidak bisa lagi menutup mata terhadap Today, the fact that plastic waste causes severe environmental
fakta kerusakan lingkungan berat akibat limbah plastik. Imbauan damage can no longer be ignored. The appeals to change
untuk mengubah perilaku konsumsi pun diserukan tidak hanya consumption behavior have been made not only to the
kepada konsumen tetapi juga badan-badan usaha; kedua belah consumers but also business entities; both parties are expected
pihak diharapkan saling mengambil tindakan proaktif untuk to take on proactive measures to reduce the volume of plastic
mengurangi volume limbah plastik. wastes.
Bagi Perseroan, titik balik terjadi pada 8 Mei 2017, yaitu ketika KFC The turning point for the Company was on 8 May 2017, when KFC
Indonesia meresmikan inisiatif #NoStrawMovement bertepatan Indonesia formally adopted the initiative of #NoStrawMovement
dengan peringatan dengan Hari Terumbu Karang. Melalui inisiatif coinciding with the celebration of the World’s Coral Day. Under
ini, KFC Indonesia secara bertahap menghentikan penyediaan this initiative, KFC Indonesia gradually removes plastic straws
sedotan plastik di gerai-gerainya. Per akhir 2018, program ini from its outlets. As of the end of 2018, this initiative successfully
berhasil menunjukkan pencapaian yang membanggakan: delivered major accomplishments:

- Total 630 gerai KFC Indonesia sudah berpartisipasi dalam - A total of 630 KFC Indonesia outlets have participated in
#NoStrawMovement. Di gerai-gerai ini, tidak lagi disediakan #NoStrawMovement. The outlets’ straw dispensers, which
dispenser sedotan yang dahulu diletakkan di konter. used to be placed near the counter, are no longer available.

CONTINUE DRIVING FUTURE GROWTH 175
PT FAST FOOD INDONESIA TBK