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ANALISIS DAN PEMBAHASAN MANAJEMEN
Management Discussion and Analysis

Strategi Tahun 2026 2026 Strategy
Memasuki tahun 2026, Taco Bell optimistis dapat Entering 2026, Taco Bell remains optimistic that
meningkatkan kinerja dan kontribusinya terhadap it can improve its performance and contribution
Perseroan melalui optimalisasi fundamental bisnis to the Company through optimization of business
dan penguatan strategi jangka menengah. Fokus fundamentals and strengthening of its medium-
utama diarahkan pada pengembangan produk term strategy. The primary focus is directed toward
baru dengan cita rasa lokal yang relevan dengan the development of new products with local flavors
preferensi konsumen Indonesia, serta peningkatan relevant to Indonesian consumer preferences, as
kualitas layanan yang berorientasi pada pengalaman well as improving service quality with a customer
pelanggan. experience orientation.

Selain itu, Perseroan merencanakan pembukaan In addition, the Company plans to open new outlets
gerai baru di luar Jakarta untuk memperluas brand outside Jakarta to broaden brand awareness, hence,
awareness agar Taco Bell semakin terintegrasi dengan Taco Bell becomes increasingly integrated into
aktivitas keseharian pelanggan. Ekspansi tersebut customers’ daily activities. This expansion will be
akan dilakukan secara selektif berdasarkan potensi carried out selectively based on market potential
pasar dan kelayakan finansial. Rangkaian strategi and financial feasibility. These strategic initiatives
ini diharapkan dapat memperkuat posisi Taco Bell di are expected to strengthen Taco Bell’s position in
pasar nasional sekaligus mendukung pertumbuhan the national market while supporting sustainable
kinerja yang berkelanjutan. performance growth.

148 PT Fast Food Indonesia Tbk | Laporan Tahunan 2025