Page 164 - Annual Report PT Fast Food Indonesia Tbk 2024

ANALISIS DAN PEMBAHASAN MANAJEMEN
MANAGEMENT DISCUSSION & ANALYSIS

TEKNOLOGI INFORMASI
INFORMATION TECHNOLOGY

Di sisi inovasi digital, perusa Perseroan haan mulai beralih On the digital innovation front, the Company is
ke penggunaan cloud computing dan infrastruktur digital, transitioning to cloud computing and digital infrastructure
serta mengadopsi transformasi digital berbasis data di while adopting data-driven digital transformation across
berbagai departemen melalui digitalisasi administrasi. various departments through administrative digitalization.
Keamanan e-commerce juga menjadi perhatian utama, E-commerce security is also a key focus, with measures
dengan langkah-langkah untuk memastikan setiap in place to ensure every online transaction meets the
transaksi online memenuhi pilar keamanan yang necessary security pillars.
diperlukan.

Untuk meningkatkan transaksi melalui kanal online milik To boost transactions through its own online channels,
sendiri, Perseroan telah melakukan perombakan pada the Company has revamped the KFCku app, Web Order
aplikasi KFCku, Web Order, dan sistem KIOSK guna system, and KIOSK to enhance customer experience.
meningkatkan pengalaman pelanggan. Selain itu, strategi Additionally, loyalty and gamification strategies have been
loyalty dan gamification diterapkan untuk memperkuat implemented to strengthen customer engagement with
keterikatan pelanggan dengan platform digital Perseroan. the Company’s digital platforms. With the implementation
Dengan implementasi suggestive selling, rata-rata nilai of suggestive selling, the average transaction value per
transaksi pelanggan dapat ditingkatkan secara signifikan. customer can be significantly increased.

Selain meningkatkan transaksi, Perseroan juga berfokus In addition to increasing transactions, the Company also
pada peningkatan audiensi di kanal online dengan focuses on expanding its online audience by implementing
menerapkan sistem dinamis untuk partnership reward a dynamic system for partnership rewards and promotions
dan promosi guna menarik lebih banyak pengguna. Hal to attract more users. This aligns with the Company’s
ini sejalan dengan strategi Perseroan dalam memperluas strategy to broaden its customer reach through digital-
jangkauan pelanggan melalui inovasi berbasis digital. based innovations.

Dalam rencana pengembangan TI ke depan, Perseroan In its future IT development plans, the Company aims
menargetkan implementasi penuh sistem ERP baru for the full implementation of a new ERP system (Oracle
(Oracle Netsuite) pada kuartal keempat tahun 2025. Selain Netsuite) in Q4 2025. Additionally, the latest versions of
itu, pengembangan versi terbaru dari Digital Backoffice the Digital Backoffice and web-based Kitchen Display
dan Kitchen Display System berbasis web juga sedang System are currently in development to improve
dalam proses untuk meningkatkan efisiensi operasional operational efficiency across all stores nationwide.
di seluruh gerai secara nasional.

Sejumlah proyek TI telah diluncurkan sepanjang tahun Several IT projects have been launched throughout 2024
2024 untuk mendukung operasional Perseroan, termasuk to support the Company’s operations, including the web-
sistem Back Office Store versi web, layanan Table based Back Office Store system, QR Scan-based Table
Service berbasis QR Scan, sistem promosi dinamis untuk Service, a dynamic promotion system for vouchers and
voucher dan POS dengan QR/Barcode, serta integrasi POS with QR/Barcode, as well as CRM integration to
CRM untuk meningkatkan interaksi dengan pelanggan. enhance customer interactions. Additionally, the Company
Selain itu, Perseroan juga mengembangkan sistem MPCS has developed a barcode-based MPCS (Management
(Management Projection Control Sheet) berbasis barcode Projection Control Sheet) system for kitchen operations
untuk operasional dapur, serta Kitchen Display System and an interactive Kitchen Display System for kitchen
interaktif bagi kru dapur guna meningkatkan efisiensi crew to improve service efficiency.
layanan.

162 PT FAST FOOD INDONESIA TBK | LAPORAN TAHUNAN 2024