Page 131 - Annual Report PT Fast Food Indonesia Tbk 2024

TINJAUAN OPERASIONAL PER SEGMEN USAHA
OPERATIONAL REVIEW PER BUSINESS SEGMENT

Inisiatif Strategi Strategic Initiatives
Pada tahun 2024, Perseroan tetap berkomitmen untuk In 2024, the Company remained committed to driving
mendorong pertumbuhan penjualan dan meningkatkan sales growth and increasing transaction volume by
volume transaksi dengan mengutamakan pelayanan cepat prioritizing fast service and product accuracy, both
serta akurasi produk, yang keduanya menjadi elemen of which are essential for delivering a seamless and
penting dalam menghadirkan pengalaman pelanggan satisfying customer experience while reinforcing its
yang lancar dan memuaskan serta memperkuat dedikasi dedication to operational excellence. In addition, the KFC
terhadap keunggulan operasional. Selain itu, layanan Drive-Thru service continued to uphold its commitment to
KFC Drive Thru terus menjunjung tinggi komitmennya quality and efficiency, ensuring customers receive high-
terhadap kualitas dan efisiensi, memastikan pelanggan quality products with prompt service. By continuously
mendapatkan produk berkualitas tinggi dengan improving these aspects, the Company aims to strengthen
pelayanan yang cepat. Dengan terus meningkatkan customer trust, enhance brand loyalty, and maintain its
aspek-aspek ini, Perseroan berupaya memperkuat competitiveness in the fast-food industry.
kepercayaan pelanggan, meningkatkan loyalitas merek,
dan mempertahankan daya saing di industri makanan
cepat saji.

Inovasi Layanan Service Innovation
Perseroan terus melaksanakan transformasi digital melalui The Company continues its digital transformation through
layanan berbasis aplikasi digital dengan meluncurkan KFC app-based services by launching the KFC Drive-Thru
Drive Thru Apps. Aplikasi ini bertujuan untuk memudahkan App. This application is designed to simplify the ordering
pelanggan dalam memesan layanan melalui gawai yang process for customers via mobile devices, directly
terintegrasi langsung ke Outlet-Outlet KFC Drive Thru. integrated with KFC Drive-Thru outlets. Additionally,
Selain itu, menambah New Opening store drive thru yang the Company expanded by opening new Drive-Thru
menggunakan system real time online reporting system stores equipped with a real-time online reporting system
yang terkoneksi secara nasional. connected nationwide.

Pada tahun 2024, gerai yang terkoneksi real time online In 2024, the number of outlets connected to the real-time
sebanyak 59 Outlet atau naik sebesar 5,36% dibanding online system reached 59, an increase of 5.36% compared
tahun sebelumnya. to the previous year.

Implementasi Program Kerja Work Program Implementation
Layanan Drive Thru fokus dalam memperbarui type The Drive-Thru service is focused on upgrading its
comunication system dan memperbaiki serta merawat communication systems, as well as maintaining and
alat komunikasi dan perangkat yang ada di outlet. Hal enhancing the communication tools and equipment at its
ini disebabkan fungsi perangkat keras yang menunjang outlets. This initiative is critical, as hardware functionality
kecepatan layanan dan akurasi pesanan dari pelanggan. directly impacts service speed and order accuracy.

Penjualan KFC Drive Thru yang lama sebesar Rp317,95 Sales from existing KFC Drive-Thru outlets reached
miliar dan KFC Drive Thru yang baru mencapai Rp2,36 Rp317.95 billion, while sales from newly opened Drive-
miliar. Total penjualan KFC Drive Thru sebesar Rp320,31 Thru outlets amounted to Rp2.36 billion. The total Drive-
miliar atau turun sebesar 26,84% dibanding tahun 2023. Thru sales stood at Rp320.31 billion, marking a 26.84%
Transaksi juga turun sebesar 25,33% di tahun 2024 decline compared to 2023. Transactions also declined by
karena dampak seruan boikot dan persaingan usaha yang 25.33% due to the impact of boycott calls and intensifying
semakin ketat. Layanan KFC Drive Thru berkontribusi business competition. The KFC Drive-Thru service
terhadap Perseroan sebesar 5,95% dan kontribusi kepada contributed 5.95% to the Company’s total revenue and
Mother Store sebesar 19,36%. 19.36% to Mother Store sales.

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PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT 129
PT FAST FOOD INDONESIA TBK | 2024 ANNUAL REPORT