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PROFIL PERUSAHAAN
Company Profile

SEKILAS PERUSAHAAN

Company in Brief

PT Fast Food Indonesia Tbk (“Perseroan”) didirikan pada PT Fast Food Indonesia Tbk (the “Company”) was
tahun 1978 oleh Keluarga Gelael sebagai pemegang hak established in 1978 by the Gelael Family as the sole
waralaba tunggal merek KFC dan Taco Bell di Indonesia. franchise holder of the KFC and Taco Bell brands in
Perseroan memulai kegiatan operasional komersialnya Indonesia. The Company commenced its commercial
pada Oktober 1979 dengan pembukaan gerai KFC pertama operations in October 1979 with the opening of its first
di Jalan Melawai, Jakarta. Keberhasilan gerai perdana KFC outlet on Jalan Melawai, Jakarta. The success of
tersebut tidak hanya menandai dimulainya perjalanan this initial outlet not only marked the beginning of the
usaha Perseroan, tetapi juga menjadi landasan penting Company’s business journey, but also laid a strong
bagi ekspansi berkelanjutan ke berbagai kota besar di foundation for its continued expansion into major
Indonesia, termasuk Bandung, Semarang, Surabaya, cities across Indonesia, including Bandung, Semarang,
Medan, Makassar, dan Manado, Melalui perjalanan Surabaya, Medan, Makassar, and Manado. Through this
tersebut KFC tumbuh sebagai salah satu merek restoran journey, KFC has grown to become one of the most iconic
cepat saji yang paling ikonik dan dikenal luas oleh and widely recognized fast food restaurant brands among
masyarakat Indonesia. the Indonesian public.

Seiring dengan perkembangan usahanya, Perseroan In line with the growth of its business, the Company
secara konsisten membangun dan memperkuat posisi has consistently developed and strengthened KFC’s
KFC sebagai merek unggulan melalui perluasan jaringan position as a leading brand through the expansion of its
gerai, konsistensi kualitas produk, serta kemampuan outlet network, the consistency of product quality, and
beradaptasi terhadap preferensi dan karakteristik its ability to adapt to local consumer preferences and
konsumen lokal. Selama lebih dari empat dekade, characteristics. Over more than four decades, KFC has
KFC telah berkembang menjadi merek dengan tingkat evolved into a brand with strong recognition and customer
pengenalan dan keterikatan konsumen yang kuat dalam attachment within Indonesia’s fried chicken quick service
segmen restoran cepat saji berbasis ayam goreng di restaurant segment.
Indonesia.

Dalam rangka diversifikasi portofolio usaha, Perseroan As part of its business portfolio diversification, the
memperoleh hak waralaba Taco Bell pada Juli 2020 dan Company acquired the Taco Bell franchise in July 2020
membuka gerai pertamanya pada Desember 2020 di and opened its first outlet in December 2020 in Senopati,
Senopati, Jakarta Selatan. Sejak diperkenalkan, Taco Bell South Jakarta. Since its introduction, Taco Bell has
memperoleh respons positif dari pasar, khususnya pada received a positive market response, particularly during
fase awal operasional. Pengembangan merek ini dilakukan its initial operating phase. The brand has been developed
secara bertahap dan selektif, dengan fokus pada lokasi gradually and selectively, with a focus on strategic
strategis serta pengelolaan jaringan yang terukur, sejalan locations and measured network management aligned
dengan strategi portofolio Perseroan. with the Company’s portfolio strategy.

54 PT Fast Food Indonesia Tbk | Laporan Tahunan 2025