Page 89 - KFC Annual Report 2018
P. 89
LAPORAN TAHUNAN
ANNUAL REPORT
Layanan Pesan Antar
Home Delivery Service
Unit Layanan Pesan Antar didukung oleh Call Center 14022 dan Home Delivery Service has been operating nation-wide for seven
sudah berjalan secara nasional selama tujuh tahun. years with support of 14022 Call Center.
STRATEGI 2018 STRATEGY IN 2018
Dalam upaya meningkatkan penjualan layanan Pesan Antar, In 2018, the Company’s carried out several promotional programs
Perseroan telah menjalankan strategi program promosi antara to improve the Home Delivery Service unit, including:
lain:
- Program Lucky day Voucher HD - Lucky day Voucher HD program
- Program Beli Super besar 1 Gratis Super besar 1 minimal - Buy 1 Free 1 Super Big Program with minimum transactions
pembelanjaan Rp60.000 of IDR 60,000
- Beberapa LSM (Local Store Marketing) di daerah. - (Local Store Marketing) in smaller regions.
- Menjalin kerja sama dengan transportasi daring Go-Food - Cooperation with online transportation Go-Food
KINERJA 2018 PERFORMANCE IN 2018
Euforia ojek online di masyarakat tidak tidak dapat dihindari. Hal Euphoria of online motorcycle taxi in society was inevitable. It
ini menyebabkan pencapaian sales dan transaksi organic home caused sales and transactions of KFC Indonesia’s organic home
delivery KFC Indonesia pada 2018 mengalami penurunan. delivery services in 2018 declining.
Namun pencapaian selama 2018 secara total sangat baik karena However, total achievement in 2018 was satisfying, as the KFC
KFC Indonesia melakukan kerjasama dengan penyedia layanan Indonesia’s collaboration with food delivery service provider Go-
ojek online (Go-Food). Hal ini membawa pengaruh yang sangat Jek had generated a huge influence on the total transactions.
besar terhadap total transaksi yang dihasilkan. Transaksi ojek The transactions accounted for more than 70% of total Home
online tercatat berkontribusi diatas 70% dari total transaksi Delivery transactions.
Home Delivery.
Saat ini terdapat 242 gerai dari hampir 689 gerai KFC Indonesia At present, there are 242 of 689 KFC Indonesia outlets that have
yang mempunyai unit Layanan Pesan Antar dengan didukung a Home Delivery Service unit supported by the 14022 Call Center.
oleh Call Center 14022. Layanan Pesan Antar memberikan In addition, 3 Home Delivery Service-dedicated stores were open
kontribusi penjualan sebesar 7.2% dan kontribusi terhadap in 2018. In total, the segment contributed 7.2% to sales and
transaksi nasional sebesar 5.08%, dengan jumlah store HD yang 5.08% to nation-wide transactions.
buka pada tahun 2018 sebanyak 3 store.
Mengikuti perkembangan teknologi dalam Layanan Pesan Antar, Following the technology development in Home Delivery
KFC Indonesia juga telah memiliki KFC Home Delivery Apps dan Services, KFC Indonesia also has KFC Home Delivery Apps and
Web Order, yang pada akhir 2018 tingkat transaksinya sudah Web Order, which by the end of 2018 booked transactions of
lebih dari 99.000 transaksi. KFC Home Delivery Apps sudah more than 99,000. KFC Home Delivery application has been
didownload lebih dari 1.000.000 kali dan sudah diinstall di lebih downloaded more than 1,000,000 times and has been installed
dari 70.000 perangkat. on more than 70,000 devices.
Untuk melakukan download aplikasi dapat melakukan scaning To download the application, please scan on the following QR
pada QR code berikut: code:
STRATEGI 2019 STRATEGY IN 2019
Pada 2019, KFC Indonesia akan fokus terhadap pengembangan In 2019, KFC Indonesia will focus on developing organic Home
organic Home Delivery. Delivery Service or faciliticies originally driven by KFC Indonesia.
CONTINUE DRIVING FUTURE GROWTH 87
PT FAST FOOD INDONESIA TBK
