Page 118 - KFC Annual Report 2017

ANALISA & PEMBAHASAN MANAJEMEN
IKHTISAR UTAMA LAPORAN MANAJEMEN PROFIL PERUSAHAAN ANALISA & PEMBAHASAN MANAJEMEN
Management’s Discussion & Analysis
Highlights Management Reports Company Profile Management’s Discussion & Analysis

LAYANAN KFC COFFEE
KFC COFFEE SERVICE

KINERJA 2017 2017 PERFORMANCE
Pelayanan yang prima dan varian produk yang cukup Excellent services and varied porducts in KFC Coffee
banyak pada Layanan KFC Coffee ini berdampak postif positively impacted its sales. In 2017, KFC Coffee reached
pada penjualan. Pada 2017, pertumbuhan penjualan KFC 7.3% of sales compared to the year earlier. The number of
Coffee mencapai sebesar 7,3% jika dibandingkan dengan visits to KFC Coffee in 2017 rose 11% compared to 2016
tahun sebelumnya. Jumlah kunjungan pada KFC Coffee volume.
mengalami peningkatan sebesar 11% jika dibandingkan
dengan 2016.

Unit Layanan KFC Coffe memberikan kontribusi penjualan This unit contributed 0.9% to the total sales. By the end of
sebesar 0,9% terhadap total penjualan. Pada akhir 2017 2017, the Company has opened 4 new KFC Coffee stores.
Perseroan telah membuka sebanyak 4 store Coffee baru With the new addition, KFC Coffee now consists of 85
sehingga layanan KFC Coffee Perseroan telah mencapai 85 stores located in several Indonesian regions.
gerai yang tersebar dibeberapa wilayah di Indonesia.

STRATEGI 2018 STRATEGY IN 2018
Pada 2018 Perseroan akan menampilkan Barista Profesional In 2018 the Company will present Professional Barista
dengan seragam yang berbeda, ruangan yang terpisah dari with different uniforms, separate rooms from MS and will
MS dan terletak di Lantai 1 agar mudah terlihat pelanggan. be located at the 1st Floor to better serve the customers.
Selain itu, memanfaatkan follower bloging yang banyak In addition, follower blogings will be utilized to engage in
untuk terlibat dalam kelas khusus materi pengenalan bahan specific classes on coffee introduction from raw materials,
baku coffee, alat-alat, dan produk-produk KFC Coffee. equipment, and KFC Coffee products. As such KFC Coffee
Dengan demikian KFC Coffee semakin dikenal banyak will be more popular amongst many customers.
orang.

116 PT FAST FOOD INDONESIA TBK DRIVING FUTURE GROWTH | ANNUAL REPORT 2017