Page 3 - KFC Annual Report 2018

APORAN T
LAPORAN TAHUNANAHUNAN
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ANNUAL REPORTT
ANNU
AL REPOR

PENGANTAR

Foreword

CONTINUE
DRIVING

FUTURE

GROWTH

Di tengah dunia yang terus berubah, kami tak henti hadir menyapa masyarakat di seluruh
nusantara. Melalui penetrasi pasar strategis, kami pun berhasil mempertahankan dan
mendorong pertumbuhan yang terus menerus. Ekspansi gerai terus kami lanjutkan
disertai berbagai inovasi baru demi menghantarkan pelayanan terbaik yang mencapai
100% operational excellence.

Dari segi budaya, kami terus menanamkan semangat pelayanan dan bekerja produktif.
Kami yakin, perubahan budaya kerja adalah salah satu kunci mencapai kesuksesan.
Pertumbuhan penjualan sebesar 13% dan 60 gerai baru adalah contoh pencapaian
yang dicatatkan Perseroan pada tahun 2018, ditopang keunggulan kompetitif yang
kami miliki. Dengan komitmen memberikan sajian bermutu, gerai-gerai kami setia
menemani momen istimewa semua pelanggan.

In a world that is continuously evolving, our kitchens have never ceased serving people
throughout the entire archipelago. Through our strategic market penetration, we have
successfully maintained and driven continuous growth. We also continued store
expansion and at the same time introduced new innovations to make sure we deliver
only the best services and achieved 100% operational excellence.

In terms of people culture, we have consistently promoted the spirit of service and
productivity, as we believe that a change in workplace culture is one of the keys to
success. The 13% growth in sales and the opening of 60 new stores are some examples
of the Company’s achievements in 2018, which were backed by our competitive
advantage. Committed to providing quality food, our stores will always be the place for
our customers’ special moments.

CONTINUE DRIVING FUTURE
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CONTINUE DRIVING FUTURE GROWTHTH 1
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